AIGA Creative Industry

Pulse Survey

In advance of the webinar for AIGA, we invite you to respond to the questions below.

Question Title

* 1. What are the top three (3) challenges to the business and brand? (Choose only three)

Decrease in consumer confidence, reducing consumption and need for creative, marketing and/or design

Financial impact, including effects on clients and contracts

Effects on brand reputation in the marketplace

Challenges in maintaining a steady workload and predictable income

Difficulties with funding/cash flow

Impacts on my freelance and/or soloprenuer practice — e.g. my small business is threatened

Impacts on workforce — e.g. I may have to lay people off, or reduce staff, etc.

Impacts on productivity — e.g. my work individually, or our team is not as productive as usual

Increased need to evolve my own brand, expertise or market position to serve a changing market

Difficulties in business and/or brand remaining relevant

Question Title

* 2. What are your top three (3) concerns for your workflow, employees (if any) and team engagement (if any)? (Choose three)

Team inefficiencies due to the need to work remotely

Individual inefficiencies due to the need to work from home (e.g. child-care balancing, family or room mate effects, etc.)

Disengaged and/or isolated team members due to their remote environments

Disruptions in team and individual communication and collaboration

Leadership attention is elsewhere, not setting internal direction

My attention is split between shoring up my business and remaining productive

Team or individual morale is down, which affects efficiency and productivity

Fear, anxiety or work insecurity

Work processes have not adjusted to address the crisis

Question Title

* 3. What are your top three (3) individual concerns or challenges as a leader? (Choose three)

I’m not comfortable reading clients or team member's emotional needs

I’m unsure about setting the right strategic direction for myself or my team

I’m hesitant or experiencing a lack of courage to speak up / state or stand for what I believe

I’m unsure how to lead my clients right now

It’s lonely at the top and even lonelier now due to remote working conditions

I'm unsure how to lead myself right now

I’m giving greater focus to serving others, and not enough on self-care

I need to step into greater accountability for myself or my team and company

I’m having difficulty sharing my emotional state

I'm unsure how to make plans and move forward with so many things out of my control; so many unknowns

Question Title

* 4. What state of mind do you believe your team currently has about the COVID-19 crisis? (Choose one)

We're in shock about what's taking place.

There is anger, frustration or outrage about the current situation.

We are making trade-offs and bargaining for making the best of the situation.

There is a feeling of helplessness or hopelessness amongst our team.

We are accepting current realities and exploring solutions to move forward.

Question Title

* 5. What is a pressing concern for you or your team that we haven't asked you about?

Question Title

* 6. What is your role/title?

I'm the owner, founder, President, or CEO

I'm a director or manager

I'm a designer or other creative

I'm a developer or programmer

I'm a marketer (digital, traditional or social, etc.)

I'm a support staff member on a creative team

Other (please specify)

Question Title

* 7. Roughly how many full-time employees currently work for your organization?

1-10

11-50

51-200

201-500

501-1,000+

I am currently not employed

Question Title

* 8. Name, company and email address

Name *

Company

State/Province

Email Address *