IAB Europe Attitudes to Programmatic Advertising Survey 2024 |
Introduction
Thank you for taking the time to complete this survey.
The aim of this survey is to illustrate the current adoption of and attitudes towards programmatic advertising of both the buy and sell side of the digital advertising industry. The results will help to inform the IAB Europe Programmatic Trading Committee which provides guidance on developing a programmatic advertising strategy for publishers, agencies, and advertisers. The top-level results will also be shared at DMEXCO 2024 so industry stakeholders can see the trends and developments shaping the European programmatic industry.
The survey will only take 10 minutes to complete and we encourage you to add in any additional comments you may have.
The survey will only take 10 minutes to complete and we encourage you to add in any additional comments you may have.
Your response will be treated in the strictest confidence and your name will not be associated with the results unless you give us explicit permission to do so. The survey will close Friday 26th July. Respondents will be able to obtain a copy of the results.