Screen Reader Mode Icon Check SCREEN READER MODE to make this survey compatible with screen readers. Healthcare organization survey – marketing to patients and consumers Question Title * 1. What type of organization do you work for? Hospital/healthcare system Imaging center Ambulatory surgery center Physician group Post-acute/long-term care facility Other type of outpatient center/clinic Other (please specify) OK Question Title * 2. What department/area do you work/specialize in? Business development Data analytics or business intelligence Physician relations Human resources/recruiting Marketing Operations Finance Care coordination Corporate development Strategy/strategic planning Other (please specify) OK Question Title * 3. What level is your current job title? Manager Senior manager Director Senior director Vice president Senior vice president Executive vice president President C-level Other (please specify) OK Question Title * 4. Which service lines are you most focused on for attracting consumers and patients? Please select all that apply. Neurology Oncology Urology Geriatrics Radiology Cardiology Orthopedics General surgery Gastroenterology Pediatrics Behavioral health Women’s health Other (please specify) OK Question Title * 5. How are you currently segmenting and targeting your consumer and patient audiences today? Please select all that apply. 3rd party propensity models that identify consumers likely to have a condition or behavior 3rd party demographic data on consumers Demographics patient data from first-party/EHR data Other (please specify) OK Question Title * 6. On a scale of 1 to 5, with 1 being at all important and 5 being very important, how important is it for your organization to understand: 1 - not at all important 2 3 4 5 - very important The demographic composition of consumers in my service area The demographic composition of consumers in my service area 1 - not at all important The demographic composition of consumers in my service area 2 The demographic composition of consumers in my service area 3 The demographic composition of consumers in my service area 4 The demographic composition of consumers in my service area 5 - very important What consumers are looking to re-establish care What consumers are looking to re-establish care 1 - not at all important What consumers are looking to re-establish care 2 What consumers are looking to re-establish care 3 What consumers are looking to re-establish care 4 What consumers are looking to re-establish care 5 - very important What consumers have moved into my service area What consumers have moved into my service area 1 - not at all important What consumers have moved into my service area 2 What consumers have moved into my service area 3 What consumers have moved into my service area 4 What consumers have moved into my service area 5 - very important Which consumers are likely to have a specific condition or behavior Which consumers are likely to have a specific condition or behavior 1 - not at all important Which consumers are likely to have a specific condition or behavior 2 Which consumers are likely to have a specific condition or behavior 3 Which consumers are likely to have a specific condition or behavior 4 Which consumers are likely to have a specific condition or behavior 5 - very important OK Question Title * 7. Please rank the following based on which are most frequently used channels and platforms to reach my target audience. Mark the most frequently used as 1, the second as 2, and so on to rank the 6 options. 1 2 3 4 5 6 N/A Programmatic display (e.g., Banners, pop-ups) N/A 1 2 3 4 5 6 N/A Programmatic (e.g., Online, CTTV, pre-roll) N/A 1 2 3 4 5 6 N/A Direct mail N/A 1 2 3 4 5 6 N/A Search engine marketing (SEM) (e.g., Google, Bing, etc.) N/A 1 2 3 4 5 6 N/A Paid social (e.g., Facebook, Instagram, LinkedIn, etc) N/A 1 2 3 4 5 6 N/A Programmatic audio (e.g., Streaming, podcasts, etc.) N/A OK Question Title * 8. What marketing systems and tools does your organization currently use? Please select all that apply. Customer relationship management (CRM) Live chat Affiliate marketing Website analytics Paid marketing Web content management system (WCMS) Social media management Content management system (CMS) Online video platform (OVP) Search engine optimization (SEO) Event marketing Marketing automation Social listening Other (please specify) OK Question Title * 9. Thank you for your time today – we appreciate your perspective! If you would like to receive a copy of the results report, please leave your contact information below. First and last name Title Email Address OK DONE
