Welcome to the 4th Edition of the POCAM Visible & Vocal Study. The preeminent study for BIPOC Canadian advertising and marketing professionals. Your participation in this survey is voluntary, but your perspective will provide an accurate representation of being Black, Indigenous or a Person of Colour (BIPOC) in our industry, and what issues we may face.
In this survey, you will be asked a series of questions about your background, and your attitudes towards specific subjects. The data will be used to describe the demographic/attitudinal makeup of the Canadian POCAM community, along with helping with our efforts to combat discrimination and racism.
The survey should take about 8 minutes to complete, so please set aside some uninterrupted time to complete and share your thoughts. Your responses to the questions are anonymous and confidential, and all data will be analyzed in aggregate to ensure that your identity remains anonymous.
Thank-you for your time.
With Gratitude,
Your Friends at POCAM
