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Introduction

Ibbaka supports companies in the design and development of pricing and value models. We are developing a value pricing dashboard which tracks the value being delivered to customers, the performance of the pricing model and the connections between value and price.

This dashboard also functions as a configuration and pricing calculator and an ROI calculator.

We are inviting people who work with value and pricing to share their insights into how they approach this work.

If you would like a report based on the results and would like to be on a mailing list to learn more about this solution please leave your name, company name and email address (optional).

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* 1. What is the primary method that your company uses to develop pricing models and sets prices? (Please check the dominant approach)

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* 2. Does your company have a formal value model and a formal pricing model? Value Model: a way to quantify in dollars the economic value of your solution for a specific customer. Pricing Model: a combination of pricing metrics, packages, tiers and discounting rules used to set prices. For a linked model there are variables shared by the value model and pricing model.

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* 3. How does your company track the performance of its pricing? (Check all that apply)

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* 4. How often does your company track the performance of its pricing? (Check the most frequent tracking cadence)

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* 5. What pricing metrics do you use? (Click all that apply)

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* 6. What is your primary growth model? (The most important way you generate revenue)

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* 7. Who cares most about the impact of value to customer on the business (rank order?)

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* 8. Who cares most about the impact of pricing to customer on the business (rank order?)

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* 9. Who leads development of value models at your organization?

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* 10. Who leads development of pricing models at your organization?

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* 11. What systems are you currently using to measure the impact of your pricing? (Check all that apply)

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* 12. How would greater insight into value and pricing benefit your organization? (Please check three)

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* 13. What else would you like to share with us about value, pricing, the connection and how to best track, present and evolve value and pricing?

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* 14. What is your primary professional role?

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* 15. What kind of organization do you work for?

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* 16. What are the revenues of your organization?

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* 17. If you would like a report based on the results and would like to be on a mailing list to learn more about this solution please leave your name, company name and email address (optional).

0 of 17 answered
 

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