B2S Parent Product Feature Survey

The Princeton Review Academic Support Product Features Survey

The Princeton Review is building new products to provide academic support for high school students for specific subjects (such as Algebra, Calculus, Chemistry, Physics, Geometry)

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* 1. What's your email address?

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* 2. The Princeton Review is creating a service designed to provide academic support to students in a specific subject (e.g., Algebra, Calculus, Chemistry) throughout the full school year. What subject(s) would you be most interested in purchasing?

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* 3. On a scale from 1 - 7 (1 being the most appealing), rank the following features from most important to least.

Student alerts to encourage regular use of the service

Diagnostic test taken at the start of the school year to identify student's areas of need

Weekly progress reports letting you know what your student is getting help with and how they are progressing

Personalized follow-up where student receives relevant drills after a tutoring session to confirm comprehension of material

Ability to have an online session with a tutor 24/7 without an appointment.

Ability to have recurring sessions with the same tutor on a weekly basis

Diagnostic quizzes throughout school year to continually assess student's problem areas

Access to a library of video lessons/practice problems targeting key topic areas

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* 4. If you were to pick 4 features to create the best level of support for your student, what would you pick?

	Feature 1	Feature 2	Feature 3	Feature 4
Individualized tutoring program where student receives drills after a session to confirm comprehension of material	Individualized tutoring program where student receives drills after a session to confirm comprehension of material Feature 1	Individualized tutoring program where student receives drills after a session to confirm comprehension of material Feature 2	Individualized tutoring program where student receives drills after a session to confirm comprehension of material Feature 3	Individualized tutoring program where student receives drills after a session to confirm comprehension of material Feature 4
Access to a library of video lessons/practice problems targeting key topic areas	Access to a library of video lessons/practice problems targeting key topic areas Feature 1	Access to a library of video lessons/practice problems targeting key topic areas Feature 2	Access to a library of video lessons/practice problems targeting key topic areas Feature 3	Access to a library of video lessons/practice problems targeting key topic areas Feature 4
Ability to have recurring sessions with the same tutor on a weekly basis	Ability to have recurring sessions with the same tutor on a weekly basis Feature 1	Ability to have recurring sessions with the same tutor on a weekly basis Feature 2	Ability to have recurring sessions with the same tutor on a weekly basis Feature 3	Ability to have recurring sessions with the same tutor on a weekly basis Feature 4
Weekly progress reports letting you know what your student is getting help with and how they are progressing	Weekly progress reports letting you know what your student is getting help with and how they are progressing Feature 1	Weekly progress reports letting you know what your student is getting help with and how they are progressing Feature 2	Weekly progress reports letting you know what your student is getting help with and how they are progressing Feature 3	Weekly progress reports letting you know what your student is getting help with and how they are progressing Feature 4
Diagnostic test taken at the start of the school year to identify student's areas of need	Diagnostic test taken at the start of the school year to identify student's areas of need Feature 1	Diagnostic test taken at the start of the school year to identify student's areas of need Feature 2	Diagnostic test taken at the start of the school year to identify student's areas of need Feature 3	Diagnostic test taken at the start of the school year to identify student's areas of need Feature 4
Diagnostic quizzes throughout school year to continually assess student's problem areas	Diagnostic quizzes throughout school year to continually assess student's problem areas Feature 1	Diagnostic quizzes throughout school year to continually assess student's problem areas Feature 2	Diagnostic quizzes throughout school year to continually assess student's problem areas Feature 3	Diagnostic quizzes throughout school year to continually assess student's problem areas Feature 4
Ability to have an online session with a tutor 24/7 without an appointment.	Ability to have an online session with a tutor 24/7 without an appointment. Feature 1	Ability to have an online session with a tutor 24/7 without an appointment. Feature 2	Ability to have an online session with a tutor 24/7 without an appointment. Feature 3	Ability to have an online session with a tutor 24/7 without an appointment. Feature 4
Student alerts to encourage regularly use of the service	Student alerts to encourage regularly use of the service Feature 1	Student alerts to encourage regularly use of the service Feature 2	Student alerts to encourage regularly use of the service Feature 3	Student alerts to encourage regularly use of the service Feature 4

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* 5. How interested would you be in purchasing that package?

Not interested

Somewhat interested

Very interested

Would purchase this today

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* 6. Would your student be interested in using a service like this?

Definitely not

Maybe

Maybe, if I forced them too

Definitely

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* 7. How much would you be willing to pay for that package if it covered your student for the entire school year?

$500

$1,000

Clear

i We adjusted the number you entered based on the slider’s scale.

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* 8. How much would you be willing to pay per month for that package?

$100

$200

Clear

i We adjusted the number you entered based on the slider’s scale.

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* 9. Are you willing to have a 10 minute phone call about the services we’re describing in this survey? If so, leave your phone number and a good time to call you below: