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IBM 4121 OOLONG TEA QUESTIONNAIRE
1.
If you were presented with super-premium oolong tea, what do you think makes it premium? Choose all that apply.
Premium packaging
Information on the package
Quality of the tea leaves
Aroma
2.
How important is the country of origin in purchasing tea?
Extremely important
Very important
Somewhat important
Not so important
Not at all important
3.
Where do you prefer to purchase super premium oolong tea? Choose all that apply.
Online tea specialty store (Ex. Art of Tea)
Online retail store (Ex. Amazon)
Company website
Brick and mortar store
4.
Where do you primarily seek information and recommendations about super premium oolong tea? Choose all that apply.
Store employee
Tea labels
Internet research
Social media
5.
What packaging do you expect for a super-premium oolong tea to come in?
Metal tins
Glass jars
Handcrafted porcelain jars
Premium-grade silk
6.
Please read the below description to answer the next five questions:
This tea can only be harvested in limited quantity at the highest mountain in Taiwan. The high altitude makes this tea naturally insect-free, unlike many other teas that claim to be organic.
What information do you seek on the packaging when making purchase decisions of the tea described above? Choose all that apply.
Specific cultivator
Country of Origin
Elevation
Processing method
7.
Does the label 'organic' influence your tea purchasing decision?
Definitely would
Probably would
Probably would not
Definitely would not
8.
Considering the various factors like flavor, aroma, and benefits, what makes the tea described above worth a higher price for you?
Flavor
Aroma
Benefits
All the above
9.
How interested are you to try a new super-premium oolong tea brand if it’s naturally insecticide-free, has a great aroma, and higher quality of tea leaves?
Extremely interested
Very interested
Somewhat interested
Not so interested
Not at all interested
10.
Given that most governments permit the labeling of organic as long as it's 80% organic, would a $50 price tag be reasonable for the tea described above?
Yes
No
Current Progress,
0 of 10 answered