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DMT Industry Survey May 2024

Dear tourism partner,

We are reviewing the products and services we offer our partners. The role of printed collateral, what training and advice you need, which digital channels are working for you…we want to hear from you about what we should do more of, less of…or are not doing at all but should be.

As an incentive, all those who fill in the survey go in the draw to win a one-hour FREE business review with a highly experienced and capable consultant that we have been working with. He’s a gun!

It looks like there are a lot of questions but it'll take 7 minutes max and will really help us.

Cheers

Steve and the DMT Team

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* 1. Are you a DMT Partner?

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* 2. What sector of the visitor economy are you involved in (you may tick more than one)?

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* 3. How much value do you see in advertising in the Daylesford Macedon Life magazine?

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* 4. How much do your customers value the magazine?

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* 5. How much value do you see in advertising in the Visitor Guide?

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* 6. How much do your customers value the Visitor Guide?

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* 7. How much value do you see in advertising in the Eat & Drink guide?

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* 8. How much do your customers value the Eat & Drink Guide?

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* 9. How much value do you see in advertising in the Tasty Little Touring Map?

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* 10. How much do your customers value the map?

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* 11. Would you be interested in participating in a broader 'Touring Map' which covers off other sectors/pillars such as art, nature, retail, accommodation etc?

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* 12. We offer 'Solus' emails where you get an email dedicated solely to your business, sent our 70k database. How appealing is this?

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* 13. Solus eDMs are priced at $1500 and have had great results. How much do you think they should be?

$1 $1500
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i We adjusted the number you entered based on the slider’s scale.

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* 14. We also offer spots in our monthly 'Consumer eDM'. How are these appealing at $250 a spot?

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* 15. We have a great PR Manager, Madeleine who brings journalists to the region. How much do you value PR and inclusion in quality journalist visits?

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* 16. For a small fee (a couple of hundred dollars) would you pay to participate in PR opportunities?

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* 17. What about social media influencers? They can be silly and annoying but if you get the right one, they can work wonders for your social media channels. Would you pay a small fee to participate in an influencer visit if it was the right one?

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* 18. For a small fee, would you value DMT visiting your business and creating social media content for you to use on your accounts, that we can also amplify through ours?

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* 19. In terms of training, how much would you value DMT-led training on social media?

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* 20. How much would you value DMT-led training on content creation (e.g. creating reels)

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* 21. How much would you value DMT-led training on email marketing?

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* 22. Is there any other training you'd like us to offer?

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* 23. Visit Victoria is pushing ATDW listings pretty hard. How much value do you see in having an ATDW listing?

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* 24. We produce a lot of written content. How much do you value being mentioned in articles/blogs that we house on our website?

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* 25. How much do you value inclusion/mention in itineraries on our website?

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* 26. How much do you value inclusion in ‘Top ten’ lists and the like on our site?

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* 27. We hold events throughout the year. How valuable is our annual conference?

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* 28. How valuable are quarterly networking events?

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* 29. We are trying to streamline our sales engagement in order to spend more time supporting you and less time selling to you. We currently offer a low cost partnership, and then Annissa sells marketing opportunities throughout the year. Would you prefer:

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* 30. In terms of payment, would you prefer:

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* 31. Is there anything else you'd like to see us offer?

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