Conventus Law Business Development Survey, in association with ChinaGoAbroad (CGA)
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1.
Which marketing channels does your law firm currently utilise? (Select all that apply)
(Required.)
Social media platforms (e.g., LinkedIn, Twitter, Facebook)
Search engine advertising (e.g., Baidu, Google)
Print media (e.g., newspapers, magazines)
Email marketing campaigns
Events and conferences
Other (please specify)
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2.
How effective do you find your current marketing strategies in attracting new clients?
(Required.)
Very effective
Somewhat effective
Neutral
Somewhat ineffective
Very ineffective
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3.
Which areas of legal services does your law firm specialise in? (Select all that apply)
(Required.)
Corporate law
Intellectual property law
Litigation and dispute resolution
Real estate and property law
Employment and labor law
Other (please specify)
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4.
How important is digital marketing in your overall business development strategy?
(Required.)
Extremely important
Very important
Moderately important
Slightly important
Not important at all
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5.
What criteria do you consider when selecting a marketing agency or consultant? (Select all that apply)
(Required.)
Expertise in the legal industry
Track record of successful campaigns
Knowledge of the Chinese market
Competitive pricing
Strong online presence and reputation
Other (please specify)
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6.
How frequently do you update your law firm's website content?
(Required.)
Daily
Weekly
Monthly
Quarterly
Yearly
Rarely or never
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7.
Which social media platforms do you believe are most effective for marketing your law firm? (Select all that apply)
(Required.)
LinkedIn
Facebook
Twitter
Other (please specify)
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8.
Have you utilised search engine optimisation (SEO) techniques to improve your law firm's online visibility?
(Required.)
Yes, extensively
Yes, to some extent
No, but considering it
No, not interested
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9.
How often do you engage with your clients through email marketing campaigns?
(Required.)
Regularly (at least once a month)
Occasionally (a few times a year)
Rarely (once a year or less)
Never
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10.
Which marketing metrics do you consider most important in evaluating the success of your marketing efforts? (Select all that apply)
(Required.)
Number of leads generated
Conversion rate (leads to clients)
Website traffic and engagement
Social media engagement (likes, shares, comments)
Return on investment (ROI)
Other (please specify)
