Marketing, Communications & Social Media Competency Survey for La Trobe University Sport Clubs

La Trobe Sport would like to hear your ideas on how it can best support its affiliated sports clubs in the marketing, communications, promotions and social media space. This survey should take no longer than 5 minutes to complete and the responses gathered will be used by La Trobe Sport to inform how we can best support and upskill our clubs in this space.
1.Your Club:
2.How would you rate your club's overall competency in marketing and promotion?
3.How proficient is your club in utilising social media for your club's promotional initiatives?
4.Which social media and communications platforms does your club actively use? Select all that apply.
5.Of the above platforms, which one/s do you find to be the most effective in your marketing and promotional initiatives and why?
6.Do you have an appointed member of your club's committee whose specific portfolio or area of responsibility relates to your club's Marketing, Communications or Social Media?
7.How many people within your club have a specific role in managing your club's Marketing, Communications, Promotional and Social Media activities?
8.What are the top three goals for your club's marketing and social media activities for 2024?
9.Approximately how much of your club's budget is allocated to marketing and promotional activities?
10.What are your club's biggest challenges in marketing and social media? Select all that apply.
11.How effective do you believe your current marketing and social media efforts are in engaging with your current club members?
12.How effective do you believe your current marketing and social media efforts are in engaging with external audiences and and prospective club members?
13.What types of support from La Trobe Sport would be most beneficial for your club? Select all that apply.
14.Would your club be interested in a collaborative marketing effort led by La Trobe Sport to increase overall visibility of the University's affiliated sport clubs?
15.Please share any specific ideas or suggestions your club may have on how La Trobe Sport can support your club's marketing and social media activities.