Exit this survey Question Title * 1. How often do you conduct market research? Never Rarely, in support of strategic planning Annually 2-5 projects per year 5+ project per year Other (please specify) Question Title * 2. What types of market research have you employed in the last 24 months? (check all that apply) Secondary/Published research Primary Research Syndicated Research (subscription or fee based) Qualitative Research Quantitative Research Copy/Concept testing Web Surveys (Zoomerang, SurveyMonkey, etc.) Polls Focus Groups Interviews Competitive Intelligence Market Segmentation and Analysis Sales Analysis None Other (please specify) Question Title * 3. What types of information are you seeking with market research? (check all that apply) Sales Leads Market Share/Market Sizing Customer Satisfaction Brand Awareness/Equity/Preference Positioning None Other (please specify) Question Title * 4. How would you classify your company? Manufacturer Equipment/Tools Manufacturer Building Materials Construction Services Construction Technology Commercial Construction Architectural/Engineering Trade Contractor Home Building Remodeling Other (please specify) Question Title * 5. Would you like to be a panelist on the 4/15/11 Construction Marketing Association webcast? Yes No Done