Marketers have never had more choices when building their audiences. From standard segments to custom approaches, getting your message in front of the right people takes the right cocktail of methods and data sources.

In this State of the Industry study, we’ll examine the industry’s current approach to audience building and extension alongside the challenges still keeping it from where it needs to be.

Take a few minutes to answer these questions and receive:

* Results of our survey
* A chance to win one $500 American Express gift card, courtesy of our partner, AddThis.

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* 1. Which of the following best describes your company?

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* 2. Are you involved in the purchase of data/decision to purchase data for audience targeting at your company?

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