Global Perspectives: Impact of Advertisements
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1.
How old are you?
(Required.)
Under 13
13-20
21-30
31-40
41-50
51-64
65+
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2.
Which country are you from?
(Required.)
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3.
Which advertisement do you find to have had more of an impact on you? (Purpose: To prevent accidents) (Trigger Warning: disturbing images)
(Required.)
Additional Comments (optional):
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4.
Which advertisement appeals to you more? (Purpose: Convincing potential consumers to buy Nike Shoes)
(Required.)
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5.
Why do you prefer this option? (Nike Advertisements)
(Required.)
I relate to it more.
I like it more.
It persuaded me to buy the product
Additional Comments (optional)
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6.
Which ad appeals to you more? (Purpose: Consuming food from Mcdonald's, a fast-food chain)
(Required.)
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7.
Why do you prefer this option? (McDonalds Advertisment)
(Required.)
Culturally, it impacts me more.
I like it more.
I am unfamiliar with the language of the other options.
Additional Comments (optional)
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8.
Which advertisement do you prefer?
(Budweiser recreated old advertisements from the 1950s to be more appropriate in today's social context. Our aim is to analyse which advertisement is more suitable for the current audience, and not to promote the consumption of alcoholic beverages)
Sources:
https://cdn.musebycl.io/2019-03/budweiser-international-womens-day-5.jpg
https://cdn.musebycl.io/2019-03/budweiser-international-womens-day-6.jpg
(Required.)
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9.
Why do you prefer this advertisement? (Budweiser Advertisement)
(Required.)
I find it more appropriate in today's social context
I like it more.
I relate to it more.
Additional Comments (optional):
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