If you think about the popular business trends of the past 20-30 years, they all ended up with a short label or TLA. Total Quality Management (TQM). Six Sigma. Business Process Reengineering. Management by Walking Around. Disruptive Innovation.

The 'customer' world I've been a part of the past nearly 2 decades has its fair share of buzzterms too. I'm not going to list them, because I'd like your help!

Please answer the following two questions. Your responses will be anonymous. If you provide an email address, I'll email you when we have enough responses to publish. Otherwise, you can monitor this post where I'll be posting the results.

Thanks!
Bob Thompson
CustomerThink

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* 1. Do you think the following is an important business strategy?
Delivering value to customers that motivates them to be more loyal, and eventually creates value for the company and its stakeholders.

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* 2. What do you call this when discussing within your company?
(Please enter a short phrase, acronym, whatever term you actually use as a label for the statement above. Five words max.)

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* 3. Enter your email address if you'd like to be notified when the results are published.

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