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Are you a Rochdale AFC football fan aged 18+? If so, please take part in this research study looking into fans perceptions of Rochdale AFC achieving self-sustainability. This study has been approved by UCFB/GIS Ethics Committee – Application Number UCFBREC23W503.

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* 1. Do you give your consent to take part in this study?

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* 2. What is your gender?

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* 3. How old are you?

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* 4. How long have you supported/followed Rochdale AFC

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* 5. What is your country of birth?

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* 6. Where are you currently based/living?

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* 7. What is your individual/personal annual income?

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* 8. Do you feel emotionally attached to Rochdale AFC?

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* 9. How important do you perceive self sustainability to be to a football club?

Defined for the benefit of this project as “The club is able to generate enough revenue to financially survive regardless of on field performance”.

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* 10. How important do you perceive self sustainability to be to Rochdale AFC?

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* 11. Do you think a self sustainable club or a club kept afloat by a owner(s) investment is more positive?

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* 12. Are you more motivated to spend money on Rochdale AFC because the club is struggling financially?

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* 13. How much do you currently spend annually on Rochdale AFC (including tickets, programmes, merchandise, food and drinks at the club etc)?

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* 14. If Rochdale AFC achieved self sustainability and were no longer reliant on cash injections to survive, would this impact your spending habits?

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* 15. If Rochdale AFC achieved self sustainability and were no longer reliant on cash injections to survive, how would this impact your spending habits?

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