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1. For "Content Marketing for Nonprofits" - Kivi's New Book Coming Spring 2013

I am collecting stories from nonprofits to use in new book I am writing called "Content Marketing for Nonprofits: The So What, Who Cares Guide to Educating and Inspiring Supporters and Raising More Money."

I hope to include 100 different nonprofits in the book, so I would love to hear your story. I'll be doing several surveys this year, so if these questions aren't a good match for you, wait for the next one.

Thanks for helping by sharing your story! ~ Kivi

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* 1. Describe any content you've created that required an email sign-up to access (e.g. a download, a special section of your website, etc.) -- and why you think this content is a valuable "trade" for someone's email address.

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* 2. Do you require a confirmation (i.e. double opt-in) before they can receive the content?

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* 3. How well is this working for you? Are you measuring effectiveness formally or informally?

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* 4. Describe any content you've created that was positioned as a "reward" for people who had already opted in to an email list, become a Twitter follower or Facebook fan, etc. -- e.g. "this is just for our Facebook fans" or "because you are on our email list, you get first access to this."

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* 5. How well is this working for you? Are you measuring effectiveness formally or informally?

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* 6. The Legalese: I can't use your story unless you check YES!

I hereby grant to Kivi Leroux Miller and Jossey-Bass, An Imprint of John Wiley & Sons, Inc. (“Publisher”) (and its parent company, affiliates, licenses, and assignees), the latter being the contemplated publisher of the Work, the right and permission to use, reuse, publish, and republish my name, photograph, likeness, and statements and comments made by me, in whole or in part, without prior review, in all formats of the Work and any derivative works, including without limitation electronic works and including for the purposes of sale, trade, promotion, or advertising.

I warrant the accounts told, written, or furnished by me are original with me and do not violate any copyright, personal, or proprietary right. I confirm that none of the information disclosed was acquired as a result of a confidential relationship or is treated as a trade secret.

I release you and Publisher from any and all claims, demands, or causes of action that I might assert in connection with the above use or uses by Publisher.

I am over the age of 21. I have read the foregoing and fully understand the contents thereof.

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* 7. Please provide your contact information. If I use your story, I'll usually have follow-up questions for you.

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* 8. Anything else you'd like to add?

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