Dealer Insight 2021

Welcome! Thank you for providing Go RVing honest and valuable feedback for us to better support our RV Dealer partners.

To learn more about the trends and opportunities identified as a result of this survey, be sure to join us in our session at the RVDA Conference on November 11, 2021, (a virtual session will be shared at a later date). Please note that any information you share here will not be shared externally, and any responses will only be analyzed in aggregate and not at the individual level.

We will be selecting several completed responses randomly to receive a gift card - please enter your email at the end of this survey to be considered.

To start, please tell us a little bit about your dealership.

Question Title

* 1. Which of the following best describes the size of your dealership in annual sales volume?

Under $10 Million

$11-25 Million

$26-50 Million

$50+ Million

Question Title

* 2. Which of the below best describes your type of dealership?

Single-point Dealership

Multi-point Dealership (same state)

Multi-point Regional Dealership Group

Multi-point National Dealership Group

Question Title

* 3. Which of the following best describes your job function?

Dealer principal/owner

General manager

Sales manger

Marketing manager

Other (please specify)

Question Title

* 4. Which of the following channels do you use to promote your business?
Please select all that apply

Social Media

Blog or website content

Email advertisements

Online video advertisements (YouTube)

Paid search advertisements (Google, Bing)

Other digital ads (ex: banner ads,

Out-of-home (billboards, outdoor posters, etc.)

Local television

Radio ads

Newspaper or magazine ads

3rd-party inventory listing sites (RV Trader, RVT, Rollick, etc.)

Other (please specify)

None: I do not promote or advertise my dealership

Question Title

* 5. What is your preferred channel or method of communication or promotion to drive leads, traffic, and sales?

Question Title

* 6. How do you currently keep in touch with RV customers? Please select any that apply:

SMS/Text

Social Media

Phone Calls

Other (please specify)

None: I do not currently reach out to customers after they have purchased an RV from me

Dealer Insight 2021

Question Title

* 1. Which of the following best describes the size of your dealership in annual sales volume?

Question Title

* 2. Which of the below best describes your type of dealership?

Question Title

* 3. Which of the following best describes your job function?

Question Title

* 4. Which of the following channels do you use to promote your business?Please select all that apply

Question Title

* 5. What is your preferred channel or method of communication or promotion to drive leads, traffic, and sales?

Question Title

* 6. How do you currently keep in touch with RV customers? Please select any that apply:

* 4. Which of the following channels do you use to promote your business?
Please select all that apply