Unlocking Rewards for Hunters and Firearm Enthusiasts Question Title * 1. What is your age range? Under 18 18-24 25-34 35-44 45-54 55-64 65+ Question Title * 2. What is your gender? Male Female Prefer Not to Answer Question Title * 3. What is your annual household income? Under $15,000 Between $15,000 and $29,999 Between $30,000 and $49,999 Between $50,000 and $74,999 Between $75,000 and $99,999 Between $100,000 and $150,000 Over $150,000 Question Title * 4. What type of firearm demographic do you identify with? Select One Hunter Recreational/Competitive Shooter Protective Defender Collector Builder Enthusiasts GunSmith Question Title * 5. On Average how much do you spend per purchase on firearms, accessories, and hunting gear? Under $25 $25-$50 $51-$100 $101-$200 $201-$300 Above $300 Question Title * 6. Have you ever participated in a customer loyalty rewards program before? Yes No Question Title * 7. When participating in a loyalty rewards program, which type of reward do you prefer most? (select most applicable) Free products or services Discounts on purchases Earning points to redeem for rewards Cash back rewards Exclusive perks (e.g., early access to sales, VIP events) Contributions to causes Personalized rewards based on my preferences Question Title * 8. Have you ever recommended a loyalty rewards program to friends or family? Yes No Question Title * 9. On a scale of 1 to 5, how much does loyalty rewards program benefits influence your decision to remain loyal to a brand? (1 = Not at all, 5 = Extremely) Question Title * 10. When making purchasing decisions, what influences you more? I prioritize better pricing over rewards programs. I prioritize a better rewards program, even if prices are slightly higher. It depends on the product or service. Question Title * 11. Have you ever chosen a competitor over another brand because of their loyalty rewards program? If so, what influenced your decision? (Select the most applicable) More attractive rewards or benefits Easier to earn or redeem rewards Better program structure (e.g., tiers, points system) Exclusive perks or experiences Flexibility in using rewards Alignment with personal values (e.g., charitable options,programs that benefit communities) No Question Title * 12. On a scale of 1 to 5, how likely are you to participate in a loyalty rewards program if offered personalized rewards based on your previous purchases? (1 = Very unlikely, 5 = Very likely) Question Title * 13. How likely are you to engage with a points-based loyalty system? Very likely Likely Neither likely nor unlikely Unlikely Very unlikely Question Title * 14. On a scale of 1 to 5, how appealing is a tiered rewards program that offers greater benefits, such as early access to products, exclusive sales, or VIP tiered deals, as you spend more or engage more with the brand? (1 = Not appealing, 5 = Extremely appealing) Question Title * 15. On a scale of 1 to 5, how important are unique experiences, such as event invitations, travel opportunities, or personalized services, as part of a rewards program? (1 = Not important, 5 = Extremely important) Question Title * 16. What would be your preferred way to track and redeem rewards? Mobile App Brand Website E-mail In-Store Customer Dashboard Question Title * 17. How frequently do you prefer to be updated about your rewards status? After each purchase Weekly Monthly Question Title * 18. What methods do you utilize the most to engage with your preferred brands and hobby? (Please select all that apply) Preferred Brand's Website In Store Facebook Instagram YouTube TikTok E-mail Mobile None None of the above Done