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Unlocking Rewards for Hunters and Firearm Enthusiasts
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1.
What is your age range?
(Required.)
Under 18
18-24
25-34
35-44
45-54
55-64
65+
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2.
What is your gender?
(Required.)
Male
Female
Prefer Not to Answer
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3.
What is your annual household income?
(Required.)
Under $15,000
Between $15,000 and $29,999
Between $30,000 and $49,999
Between $50,000 and $74,999
Between $75,000 and $99,999
Between $100,000 and $150,000
Over $150,000
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4.
What type of firearm demographic do you identify with? Select One
(Required.)
Hunter
Recreational/Competitive Shooter
Protective Defender
Collector
Builder
Enthusiasts
GunSmith
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5.
On Average how much do you spend per purchase on firearms, accessories, and hunting gear?
(Required.)
Under $25
$25-$50
$51-$100
$101-$200
$201-$300
Above $300
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6.
Have you ever participated in a customer loyalty rewards program before?
(Required.)
Yes
No
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7.
When participating in a loyalty rewards program, which type of reward do you prefer most? (select most applicable)
(Required.)
Free products or services
Discounts on purchases
Earning points to redeem for rewards
Cash back rewards
Exclusive perks (e.g., early access to sales, VIP events)
Contributions to causes
Personalized rewards based on my preferences
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8.
Have you ever recommended a loyalty rewards program to friends or family?
(Required.)
Yes
No
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9.
On a scale of 1 to 5, how much does loyalty rewards program benefits influence your decision to remain loyal to a brand? (1 = Not at all, 5 = Extremely)
(Required.)
1 star
2 stars
3 stars
4 stars
5 stars
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10.
When making purchasing decisions, what influences you more?
(Required.)
I prioritize better pricing over rewards programs.
I prioritize a better rewards program, even if prices are slightly higher.
It depends on the product or service.
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11.
Have you ever chosen a competitor over another brand because of their loyalty rewards program? If so, what influenced your decision? (Select the most applicable)
(Required.)
More attractive rewards or benefits
Easier to earn or redeem rewards
Better program structure (e.g., tiers, points system)
Exclusive perks or experiences
Flexibility in using rewards
Alignment with personal values (e.g., charitable options,programs that benefit communities)
No
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12.
On a scale of 1 to 5, how likely are you to participate in a loyalty rewards program if offered personalized rewards based on your previous purchases? (1 = Very unlikely, 5 = Very likely)
(Required.)
1 star
2 stars
3 stars
4 stars
5 stars
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13.
How likely are you to engage with a points-based loyalty system?
(Required.)
Very likely
Likely
Neither likely nor unlikely
Unlikely
Very unlikely
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14.
On a scale of 1 to 5, how appealing is a tiered rewards program that offers greater benefits, such as early access to products, exclusive sales, or VIP tiered deals, as you spend more or engage more with the brand? (1 = Not appealing, 5 = Extremely appealing)
(Required.)
1 star
2 stars
3 stars
4 stars
5 stars
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15.
On a scale of 1 to 5, how important are unique experiences, such as event invitations, travel opportunities, or personalized services, as part of a rewards program? (1 = Not important, 5 = Extremely important)
(Required.)
1 star
2 stars
3 stars
4 stars
5 stars
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16.
What would be your preferred way to track and redeem rewards?
(Required.)
Mobile App
Brand Website
E-mail
In-Store
Customer Dashboard
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17.
How frequently do you prefer to be updated about your rewards status?
(Required.)
After each purchase
Weekly
Monthly
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18.
What methods do you utilize the most to engage with your preferred brands and hobby? (Please select all that apply)
(Required.)
Preferred Brand's Website
In Store
Facebook
Instagram
YouTube
TikTok
E-mail
Mobile
None
None of the above