The Centurion 2019 Valentine's Day Sales Success Index

Dear Prestige Jewelers,

The Centurion is conducting a spot-check survey of Valentine's Day business among better jewelers. Your participation helps to gauge total business for the high end of the jewelry industry. All answers are kept confidential and results reported only in the aggregate. Thank you again for your time and participation,

Warmest regards,

Howard Hauben, Centurion president

Question Title

* 1. Your store name (will be kept confidential)

Question Title

* 2. How was your 2019 Valentine's Day business, compared to recent years?

Up significantly (+10% or more)

Up moderately (+6% - +10%)

Up slightly (+1% - +5%)

Even

Down slightly (-1% - -5%)

Down moderately (-6% - -10%)

Down significantly (-10% or more)

Other (please specify)

Question Title

* 3. What price point were most of your Valentine's Day sales?

Under $500

$500 - $1500

$1501 - $2500

$2501 - $5000

$5001 - $7500

$7501 - $10,000

Over $10,000

Other (please specify)

Question Title

* 4. What product/s was your best-selling item or category for Valentine's Day?

Question Title

* 5. How was overall traffic for the holiday? Check all that apply.

Store traffic up from prior years

Store traffic down from prior years

Store traffic down but online sales up

Both store traffic and online sales down

Both store traffic and online sales up

Extenuating circumstances--weather, construction, etc. impacted sales