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CONFIDENTIAL SURVEY:
THE USE AND FREQUENCY OF DIGITAL AND POSTAL MAIL
Digital v Postal Mail
Given the fact that response rates to email are generally a fraction of response rates to postal mail, we're curious just how much ---or how little --- smaller organizations (revenue under $3 million) are aware of the disparity. If they are aware, what are the factors that come into play as they decide whether to send a "Thank You"...an appeal...a renewal ...or other communication by postal mail or email.
Whether you are a staff fundraiser in an organization or a consultant for more than one organization your candid insights are appreciated and will be held in strict confidence.