Exit
This quiz addresses key aspects of marketing planning. It will help you determine the current state of your marketing planning, practices and processes. Your answers will indicate specific areas where you may benefit from improvements. And, it will also help guide your decisions about your future marketing planning needs and investments.

HOW THE QUIZ WORKS

The quiz should take approximately 5 minutes to complete.   If you think a statement doesn't apply to your business, select "Neutral." Responses to all 19 statements are required. You must select the most accurate response that describes your reaction to each statement based on the following:

Answer       Score      
   
Strongly Disagree       1
Disagree 2
Neutral 3
Agree 4
Strongly Agree 5

Question Title

* 1. We do an excellent job of planning our business strategies.

Question Title

* 2. We have a mission statement that clearly states the purpose of our company (organization).

Question Title

* 3. We have a formal documented business plan that is updated yearly.

Question Title

* 4. We have a formal documented marketing plan which supports our business plan and is updated yearly.

Question Title

* 5. We have a go-to-market strategy that clearly defines the channels we will use to connect with the customer and the organizational processes that guide customer interactions from initial contact through fulfillment.

Question Title

* 6. We have a well-defined positioning strategy for our business and / or products (services).

Question Title

* 7. We have a competitive strategy.

Question Title

* 8. We do market segmentation and analysis.

Question Title

* 9. We conduct SWOT (strengths, weaknesses, opportunities, and threats) analyses for our business.

Question Title

* 10. We conduct PEST (political, economic, social, and technology) analyses for our business.

Question Title

* 11. We are satisfied with our market share.

Question Title

* 12. We have marketing scorecards to judge our marketing performance.

Question Title

* 13. We know what marketing activities provide the greatest return on investment.

Question Title

* 14. We conduct formal marketing audits.

Question Title

* 15. We have a competitive intelligence system to monitor the activities of our top competitors.

Question Title

* 16. We have a formal process for notifying our company's staff when a competitor changes their business operations/practices.

Question Title

* 17. We do an excellent job of monitoring market trends that have an impact on our business.

Question Title

* 18. We have a marketing database to manage our marketing operations and programs.

Question Title

* 19. We do regular analyses of our current customers.

If you would like to discuss your results on this quiz or your marketing planning efforts overall, please complete this form and a member of our team will contact you within one business day to offer a free "Initial Consultation."

Question Title

* 20. Contact Information

T