Watermark Audience Survey

Question Title

* 1. Do you subscribe or donate to news publications, in print or online? Check all that apply.

Yes, I am currently a donor to Watermark

Yes, I currently subscribe/donate to news organizations other than Watermark

I have been a subscriber/donor to a news publication in the past, but I do not currently subscribe/donate

No, I have never been a subscriber/donor to a news publication

Question Title

* 2. When something happens in your community, where do you hear about it? Check all that apply.

Radio

Printed publication (ex. newspaper, magazine or newsletter)

News website (including websites of newspapers, broadcasters, etc.)

Email Newsletter

Podcast/smart speaker briefing (ie. Amazon Alexa)

Neighbor or friend (in-person)

Neighbor or friend (by text message or social media)

Church

Library

Community center / Business

Someone specific in the community

Flyers or signs in the community

Local Nextdoor group

Facebook group

Instagram

Twitter/X

TikTok

Other (please specify)

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* 3. What are you most interested in learning about your community? Check all that apply.

Civic/government affairs including elections and politics

Things to do, including events and activities

Reviews, highlights and trends regarding restaurants, bars and cafes

Local economic trends, including job opportunities, cost of living and information impacting small businesses

Real estate changes including development, preservation and sales

Racial and economic inequities

Arts features and reviews

Schools, education and parenting

Business openings and closures

Crime/public safety issues

The views and opinions of neighbors and community leaders

Local deals and promotions

How to get involved with local organizations and issues, or volunteer opportunities

Local sports

Other (please specify)

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* 4. We’d like to get a sense of how community members are supporting local organizations. Which of the following do you contribute to financially? Check all that apply.

Museums, theaters and arts groups

Local park or environmental groups, including national or state parks

Zoos and aquariums

Public broadcaster, such as local NPR affiliate

School alumni associations

Fraternal organizations

Church, synagogue or other religious institutions

Food pantry, shelter or social services

Community foundations, civic association or community improvement groups

Medical or scientific research or support

Other (please specify)

Question Title

* 5. What do you value in your membership of an organization? Please assign a 1-3 value according to how important these factors are in choosing the organizations that you give your time, money and ideas to:

	Not Important - 1	Somewhat Important - 2	Very Important - 3
A sense of affiliation or belonging	A sense of affiliation or belonging Not Important - 1	A sense of affiliation or belonging Somewhat Important - 2	A sense of affiliation or belonging Very Important - 3
Ability to interact with those who work within the organization	Ability to interact with those who work within the organization Not Important - 1	Ability to interact with those who work within the organization Somewhat Important - 2	Ability to interact with those who work within the organization Very Important - 3
Feeling that your concerns are heard by the organization	Feeling that your concerns are heard by the organization Not Important - 1	Feeling that your concerns are heard by the organization Somewhat Important - 2	Feeling that your concerns are heard by the organization Very Important - 3
Offering the world something you think should exist	Offering the world something you think should exist Not Important - 1	Offering the world something you think should exist Somewhat Important - 2	Offering the world something you think should exist Very Important - 3
Makes things easier and reduces effort in your life	Makes things easier and reduces effort in your life Not Important - 1	Makes things easier and reduces effort in your life Somewhat Important - 2	Makes things easier and reduces effort in your life Very Important - 3
Provides exclusive access for events, programming, materials or content	Provides exclusive access for events, programming, materials or content Not Important - 1	Provides exclusive access for events, programming, materials or content Somewhat Important - 2	Provides exclusive access for events, programming, materials or content Very Important - 3
Advocacy on my behalf	Advocacy on my behalf Not Important - 1	Advocacy on my behalf Somewhat Important - 2	Advocacy on my behalf Very Important - 3
Staff diversity	Staff diversity Not Important - 1	Staff diversity Somewhat Important - 2	Staff diversity Very Important - 3
A sense of uniqueness/something I can’t get anywhere else	A sense of uniqueness/something I can’t get anywhere else Not Important - 1	A sense of uniqueness/something I can’t get anywhere else Somewhat Important - 2	A sense of uniqueness/something I can’t get anywhere else Very Important - 3
Being connected with like-minded people	Being connected with like-minded people Not Important - 1	Being connected with like-minded people Somewhat Important - 2	Being connected with like-minded people Very Important - 3
Events/opportunities to connect in person or online	Events/opportunities to connect in person or online Not Important - 1	Events/opportunities to connect in person or online Somewhat Important - 2	Events/opportunities to connect in person or online Very Important - 3
Merchandise/swag/physical branded products	Merchandise/swag/physical branded products Not Important - 1	Merchandise/swag/physical branded products Somewhat Important - 2	Merchandise/swag/physical branded products Very Important - 3
Appropriate price	Appropriate price Not Important - 1	Appropriate price Somewhat Important - 2	Appropriate price Very Important - 3

Other (please specify)

Question Title

* 6. We want to build a newsroom that has plenty of opportunities for you to help shape and support our journalism. Which of the following would you be most interested in?

I’m interested in talking more with a journalist in your newsroom

I want to share tips for story ideas

I’d like to get training on media production and storytelling

I’d like to share my ideas and opinions about local policy

I want to share my story or stories from my community

I want to be more active in attending public meetings hosted by the newsroom

I host a regular event or neighborhood group that I’d like someone from your newsroom to visit

I do not want to be involved in shaping journalism

Other (please specify)

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* 7. What’s an issue or story in your community that people aren’t talking about, or that you think should be discussed more?

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* 8. What keeps you up at night about where you live? What are the big concerns you have about your community?

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* 9. How do you feel you or your community is represented in the media, if at all? What do people get wrong about your community?

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* 10. What kind of information would help you in your daily life or your work, or help your community?

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* 11. How likely is it that you would recommend Watermark to a friend or colleague?

NOT AT ALL LIKELY

EXTREMELY LIKELY

Question Title

* 12. Please provide your contact information. This is optional, but will allow us to follow up if you said that you’re interested in participating in our journalism, or if you told us about a local concern regarding your community that we can help address.

Name

Email Address

Watermark Audience Survey

Thanks for taking a minute to fill out our survey.

Question Title

* 1. Do you subscribe or donate to news publications, in print or online? Check all that apply.

Question Title

* 2. When something happens in your community, where do you hear about it? Check all that apply.

Question Title

* 3. What are you most interested in learning about your community? Check all that apply.

Question Title

* 4. We’d like to get a sense of how community members are supporting local organizations. Which of the following do you contribute to financially? Check all that apply.

Question Title

* 5. What do you value in your membership of an organization? Please assign a 1-3 value according to how important these factors are in choosing the organizations that you give your time, money and ideas to:

Question Title

* 6. We want to build a newsroom that has plenty of opportunities for you to help shape and support our journalism. Which of the following would you be most interested in?

Question Title

* 7. What’s an issue or story in your community that people aren’t talking about, or that you think should be discussed more?

Question Title

* 8. What keeps you up at night about where you live? What are the big concerns you have about your community?

Question Title

* 9. How do you feel you or your community is represented in the media, if at all? What do people get wrong about your community?

Question Title

* 10. What kind of information would help you in your daily life or your work, or help your community?

Question Title

* 11. How likely is it that you would recommend Watermark to a friend or colleague?

Question Title

* 12. Please provide your contact information. This is optional, but will allow us to follow up if you said that you’re interested in participating in our journalism, or if you told us about a local concern regarding your community that we can help address.