Quiz: Are you a Startup Marketing Superstar? Find out how your current marketing efforts stack up to your competition. Question Title * 1. Have you hired a senior leader to lead marketing in-house? Yes, we have a CMO and a full in-house marketing team Yes, we have a leader, but very small team No, we're using shared resources to handle marketing No, we don't do marketing Question Title * 2. Have you hired vendors/agencies to support with PR, content, social or demand generation? Yes, we have a full-service communications agency Yes, we have a digital marketing agency Yes, we have a creative agency No, we don't have any agency vendors right now Question Title * 3. Do you have a compelling, differentiated message and story? Yes, our message is bullet-proof Yes, but we have trouble communicating the message No, but I would like to develop this further Question Title * 4. Do you understand your buyer experience and how to intersect them at different stages of their journey? Yes, I have a full view of our buyer's journey and know how to influence behavior I only have a partial view of our buyer's journey and can't connect all the dots I have done buyer persona exercises, but don't track the buyer's journey I'm not sure where to get started Question Title * 5. Do you know how to find or reach the right influencers that impact your buyer's behavior? Yes, we have a good handle of both media and social influencers We only have a good sense of media influencers, but not social influencers We only have a good sense of social influencers, but not media influencers No, we don't know the influencers in our market Question Title * 6. Is your website a source of qualified leads for your business? Yes, we own digital! We have a powerful lead generation and digital marketing machine humming We get some leads through our website forms, but we're not spending much on digital marketing No, our website is simply brochureware at this point We haven't built a website just yet Question Title * 7. Does your sales team have the content and tools they need to engage effectively with prospects? Yes, we have a well-oiled sales and marketing machine! There is very little alignment between marketing and sales We use CRM, but our sales team is starving for better content We don't have a sales team Question Title * 8. Do you have clear KPIs to measure marketing effectiveness? Yes, we rock at analytics and have the best KPIs around We collect a lot of data, but we're not sure what marketing KPIs best measure business impact We don't have a lot of marketing data, so KPIs are a mystery right now Question Title * 9. Select all that apply:What kind of martech infrastructure do you have in place? Full suite of marketing cloud (i.e. Adobe, Oracle, or similar) Marketing automation software Social listening and management software Paid platforms and pixels Google analytics, Adobe Analytics, or something similar Content management system eCommerce platform CRM Done