East Gateway - Conceptual Designs

Of all the symbols that define historic Route 66, perhaps the most enduring are the classic neon signs lining Central Avenue.

In preparation for the Centennial of Route 66 in 2026, the City of Albuquerque is planning to add an iconic neon sign to East Central Avenue, just west of Tramway. This “must stop” attraction will welcome visitors to the city and create a sense of place in The East Gateway for many years to come.

The project is part of the Route 66 Action Plan, The East Gateway Metropolitan Redevelopment Area Plan, and the Route 66 Centennial Celebration Action Plan. It was made possible by a $328,000 Destination Forward grant from the New Mexico Department of Tourism.

Disclaimer: Please note that the images presented are conceptual designs and not the final product. Further refinement and development are required to achieve the final design. Your feedback is valuable, and we appreciate your understanding and look forward to sharing the completed project with you in the future.

Question Title

OPTION 1 - DAY

Question Title

OPTION 1 - NIGHT

Welcome to Albuquerque! Our vibrant new sign at the East Gateway bursts with neon colors and iconic symbols, from the historic Route 66 to our famous hot air balloons. It warmly greets you with a lively cityscape and bids you farewell with a glowing "Come Back Soon" against the majestic Sandia Mountains. This dazzling sign captures the spirit of Albuquerque, making every arrival and departure memorable. Let's light up East Gateway!

Option 1 bursts with neon colors and iconic symbols, from the historic Route 66 to our famous hot air balloons. It warmly greets you with a lively cityscape and bids you farewell with a glowing "Come Back Soon" against the majestic Sandia Mountains and a blinking iconic roadrunner to appear in motion. This dazzling sign captures the spirit of Albuquerque, lighting up The East Gateway.

Question Title

* 1. Please Rank Option 1

Poor - Do not like the design, major overhaul needed

Fair - Some aspects are okay, but significant changes are needed

Good - Like the design, but it could use some improvements

Very Good - Really like the design, minor changes suggested

Excellent - Love the design, no changes needed

Poor - Do not like the design, major overhaul needed

Fair - Some aspects are okay, but significant changes are needed

Good - Like the design, but it could use some improvements

Very Good - Really like the design, minor changes suggested

Excellent - Love the design, no changes needed

Please use the text box above to share your thoughts and suggestions about your rating.

Question Title

OPTION 2 - DAY

Question Title

OPTION 2 - NIGHT

Option 2 is a dynamic sign featuring a neon-lit. vintage car driving across the city skyline, complete with the historic Route 66 emblem. This vibrant display welcomes you with a burst of nostalgia and excitement. Look closely, and you will see the iconic roadrunner blinking to appear in motion, adding a playful touch to the "Come Back Soon" message, framed by the majestic Sandia Mountains as it bids you farewell. This dazzling sign captures the charm and energy of Albuquerque, making every visit memorable.

Question Title

* 2. Please Rank Option 2

Poor - Do not like the design, major overhaul needed

Fair - Some aspects are okay, but significant changes are needed

Good - Like the design, but it could use some improvements

Very Good- Really like the design, minor changes suggested

Excellent - Love the design, no changes needed

Poor - Do not like the design, major overhaul needed

Fair - Some aspects are okay, but significant changes are needed

Good - Like the design, but it could use some improvements

Very Good- Really like the design, minor changes suggested

Excellent - Love the design, no changes needed

Please use the text box above to share your thoughts and suggestions about your rating.

Thank you for participating!