On Your Doorstep 2023 - Visit Isle of Man |
Join the 'On Your Doorstep' Promotion and Extend Your Season with Visit Isle of Man
Good afternoon,
Visit Isle of Man is excited to invite you to take part in the return of 'On Your Doorstep'. The initiative was introduced to promote the activity & attraction businesses which are open in October and November to tackle the illusion that there isn’t much to do in Autumn, however, the positive response from all hospitality sectors has allowed us to extend the offer to food & drink establishments and accommodation providers too. On Your Doorstep is a fantastic opportunity for our industry partners to reach a warm audience by promoting offers over a two-month period from 1st October to 30th November 2023.
The goal of 'On Your Doorstep' is to showcase the diverse range of things to do, places to stay and where to eat and for locals and visitors alike throughout October and November on the Isle of Man. The three targets of Visit Isle of Man are:
Visit Isle of Man is excited to invite you to take part in the return of 'On Your Doorstep'. The initiative was introduced to promote the activity & attraction businesses which are open in October and November to tackle the illusion that there isn’t much to do in Autumn, however, the positive response from all hospitality sectors has allowed us to extend the offer to food & drink establishments and accommodation providers too. On Your Doorstep is a fantastic opportunity for our industry partners to reach a warm audience by promoting offers over a two-month period from 1st October to 30th November 2023.
The goal of 'On Your Doorstep' is to showcase the diverse range of things to do, places to stay and where to eat and for locals and visitors alike throughout October and November on the Isle of Man. The three targets of Visit Isle of Man are:
- Encourage local residents to make the most of what the Isle of Man has to offer.
- Encourage friends and family of local residents to visit the Island during this period.
- Enhance the destination experience for tourists and locals.
Visit Isle of Man will promote the campaign on and off-Island using a variety of different marketing methods such as social media, radio and newspaper advertising. The promotional activity will drive traffic to the Visit Isle of Man website and onto a dedicated ‘On Your Doorstep’ page that will feature a list of all the offers from businesses participating in this initiative. Customers will be invited to click on each offer which will take them to a dedicated page for the offer with further information. Businesses will have access to edit and update their offer page and to include your ‘On Your Doorstep Offer Code’ for customers to quote to claim the offer. If you wish for businesses to book through your online booking portal you can add the link for this. We encourage your business to be as creative and bespoke as possible with your value-added or promotional offer.
Here is a list of promotional and value-added offerings that some businesses chose to promote as part of the ‘On Your Doorstep’ promotional campaign in 2019 and 2020:
Here is a list of promotional and value-added offerings that some businesses chose to promote as part of the ‘On Your Doorstep’ promotional campaign in 2019 and 2020:
- Complimentary tea and coffee
- Buy One Get One Half Price
- Group discounts
- 20% off or £10 off
- Free admission (benefit from secondary spending)
- 5th person goes free
- Free tours for groups of 10+
- Complimentary 10 minutes extension for an activity
- 30% off if you make two bookings
- Host an exclusive OYD event
This incentive is aimed at the whole Activity & Attractions and Restaurants sectors so if you are predicting to be busy in October and November you are still welcome to include offers where customers can ‘book now’ for discounted offers applicable in December and 2024. By collaborating with Visit Isle of Man in the 'On Your Doorstep' promotion, your business will receive increased exposure and contribute to the Isle of Man's reputation as a must-visit destination all year round.
We invite you to join us and kindly ask you to express your interest in becoming a participating partner as soon as possible. Should you wish to contact a member of the Visit Agency to discuss this further, please do not hesitate to contact Stuart Clague by emailing visit@gov.im or calling 01624 686663.
We invite you to join us and kindly ask you to express your interest in becoming a participating partner as soon as possible. Should you wish to contact a member of the Visit Agency to discuss this further, please do not hesitate to contact Stuart Clague by emailing visit@gov.im or calling 01624 686663.