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Thank you for participating in this  short survey. It will be 9 questions and should take you under 5 minutes to complete.
This survey aims to gather data about the recent surge in short-form video content across social media platforms among Millennial users. Examples of short form videos are Tiktok videos, Instagram Reels and Youtube Shorts. These videos typically last 7 seconds to 3 minutes in length.

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* 1. Approximately how many hours of short form video content did you consume today?

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* 2. What was your initial impression when short form video content first emerged across social media platforms?

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* 3. On a scale of 1-5, 1 being negative and 5 being positive how would you rate your mood after consumption of short form video content?

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* 4. Do you feel more engaged by short form video content or photo/text content?  Example: Instagram photo post vs Instagram Reel

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* 5. How likely are you to post short form video content?

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* 6. Have you noticed your peers posting this type of content?

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* 7. Do you find this type of content useful or beneficial to your everyday life?

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* 8. Do you ever feel overwhelmed when scrolling though short form video content?

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* 9. Short form video content often produces frequently changing social trends. How do you feel about this? (Fashion/aesthetics, food, music, challenges, slang terms)

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