Challenges & Responsibilities for Today's Marketer

Question Title

* 1. How would you best describe your primary role?

Corporate Marketer - Manages multiple marketing areas

Corporate Marketer - Manages a specific marketing segment (email marketing, social media, etc.)

Content Creator

SEO Manager

Outside Consultant (PR/Advertising Agency)

Other (please specify)

Question Title

* 2. How would you describe your marketing role?

Business to business

Business to consumer

Agency - B2B

Agency - B2C

Other (please specify)

Question Title

* 3. What do your daily responsibilities include? (Check all that apply)

Social media

Email marketing

SEO

Online advertising

Offline advertising

Website production and design

Video production

Campaign management

Content creation

Marketing strategy

Marketing analytics

Public relations/media relations

Other (please specify)

Question Title

* 4. What types of tools are you currently using to accomplish your goals?

Email marketing

Social media monitoring

Social media analytics

Social media engagement

Website analytics

Content marketing - editorial

Content marketing - analytics

Content marketing - strategy

Search engine optimization (SEO)

Paid search

Paid advertising

Other (please specify)

Question Title

* 5. Are you in charge of the marketing budget for tool choices?

Yes - for all of marketing

Yes - for a segment of marketing (e.g. email, social media)

No - but I contribute to purchasing choices

No - I have no insight into marketing budgets or tool choices

Other (please specify)

Question Title

* 6. What are your top challenges as a marketer? Choose all that apply.

Reporting on activities for myself and my team

Task and workflow management

Social media engagement

Social media monitoring

Content creation / writing / design

Knowing what type of content to create

Measuring the effect of content marketing

Paid search

Paid advertising

SEO (Search engine optimization)

Competitor intelligence

Showing benchmarks and KPI achievements

Industry monitoring

Driving relevant traffic to my site

Marketing strategy

Working with multiple teams to achieve common goals

Agency / In house relations

Other (please specify)

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* 7. Do you have insight into how your individual goals contribute to department and/or company goals?

Yes, I know how my individual goals contribute to both department and company goals.

Yes, I know how my individual goals contribute to department goals only.

Yes, I know how my individual goals contribute to company goals only.

No, I do not know how my individual goals contribute to either department or company goals.

Question Title

* 8. Do you feel your daily required tasks are accurately matched with overall goals you are measured on by your company?

Not at all

Somewhat

Adequately for my needs

Very well

Exceptionally well - I couldn't ask for anything more

I don't know

Other (please specify)