Market Research - Idea Testing Template
1.
What is your first reaction to the idea?
Very positive
Somewhat positive
Neutral
Somewhat negative
Very negative
2.
How would you rate the impact of the idea?
Very high impact
High impact
Neither high nor low impact
Low impact
Very low impact
3.
How innovative is the idea?
Extremely innovative
Very innovative
Somewhat innovative
Not so innovative
Not at all innovative
4.
When you think about the idea, do you think of it as something you need or don’t need?
Definitely need
Probably need
Neutral
Probably don’t need
Definitely don’t need
5.
If the idea were available today, how likely would you be to buy the idea?
Extremely likely
Very likely
Somewhat likely
Not so likely
Not at all likely
6.
How likely are you to replace your current product/service with the idea?
Extremely likely
Very likely
Somewhat likely
Not so likely
Not at all likely
7.
On a scale of 0 to 10,
How likely is it that you would recommend the idea to a friend or colleague?
0 for Not at all likely, 10 for Extremely likely
Not at all likely
Extremely likely
0
1
2
3
4
5
6
7
8
9
10
8.
In your own words, what are the things that you like most about this idea?
9.
In your own words, what are the things that you would most like to improve in this idea?
Current Progress,
0 of 9 answered