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Mashable Audience Survey
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1.
How did you get to this survey?
(Required.)
Straight from Mashable's website
Facebook
Instagram
Twitter
YouTube
Other (please specify)
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2.
How often do you come to Mashable?
(Required.)
Very often (almost daily)
Often (a few times a week)
Sometimes (a few times a month)
Not often (only when I see an interesting story)
Rarely (a few times a year)
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3.
Your bonus comes in! What do you want to spend it on? (Select your top 5.)
(Required.)
Gadgets & Tech (e.g. PC, gaming, smartphone)
Fashion (e.g. clothes, shoes, accessories)
Beauty (e.g. make-up, skincare, hair care)
Luxury brands (e.g. haute couture, branded bags, high end sneakers)
Fitness (e.g. supplements, sports gear, classes)
Holiday (e.g. plane tickets, hotel bookings)
Dining (e.g. fine dining, café hopping, buffet spreads)
Activities (e.g. movies, sports, diving, rock climbing)
Pampering (e.g. massages, spas, facials)
Events (e.g. music festivals, art expo, concerts)
Drinking (e.g. bar hopping, purchasing premium spirits, partying)
Financial investment (e.g. shares, fixed deposit)
Personal development (e.g. books, short courses, workshops)
Education (e.g. further studies – Diploma/Degree/MBA/PHD)
Purchase a car or motorbike
Purchase a property
Small scale upgrades to the home (e.g. electrical appliances, simple home décor, maintenance)
Large scale upgrades to the home (e.g. furniture, installing new a/c, renovation)
Save the money in my bank account, no spending
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4.
Which social media do you spend most of your free time? (Select your top 3)
(Required.)
Facebook
Instagram
Twitter
YouTube
Telegram
WeChat
Snapchat
TikTok
Twitch
Others
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5.
What best describes the content you consume the most in general? (Select your top 3)
(Required.)
Current/viral news
Travel
Gadgets & tech
Improving skills or hobbies
Beauty/Skincare/Personal Care
Parenting
Lifestyle at home
Health & Fitness
Gaming-Related Content
Sports
Food Reviews
Recipe Content
Fashion
Entertainment (movies, music, TV, celebs)
Watching videos
Podcasts & audiobooks
Others
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6.
Have you read an article or watched a video that was sponsored by a brand on Mashable?
(Required.)
Yes
No
I'm not sure
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7.
What best describes your reaction after reading or watching sponsored content related to your interests?
(Required.)
I am interested to purchase the featured product
I will do more research about the featured product
I am aware of the existence of the featured product
I do not take any action
I don’t even realise it’s sponsored content
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8.
Have you ever wanted to buy a product after reading about it or watching a video about it?
(Required.)
Yes
No
I don't know
Tell us more about yourself!
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9.
What’s your gender?
(Required.)
Male
Female
I'd rather not say
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10.
What’s your ethnicity?
(Required.)
Malay
Chinese
Indian
Punjabi
Kadazan-dusun
Iban
Orang Asli/Asal
Others (Malaysian)
Non-Malaysian
I’d rather not say
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11.
How old are you?
(Required.)
Under 18
18-24
25-34
35-44
45-54
55-64
65+
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12.
Where do you currently stay?
(Required.)
Kuala Lumpur
Selangor
Johor
Kedah
Kelantan
Melaka
Negeri Sembilan
Pahang
Perak
Perlis
Penang
Sabah
Sarawak
Terengganu
Singapore
Philippines
Indonesia
Other
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13.
Do you have children?
(Required.)
Yes
No
14.
If yes, how old are they?
No Children
< 1 year old
1-4 years old
5-9 years old
10-12 years old
13-17 years old
18-24 years old
25+ years old
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15.
What is your profession?
(Required.)
Homemaker
Professional
Business owner
Director/CEO
Executive
Manager
Non-Executive
Student
Retired
Not Applicable
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16.
What is your current annual income?
(Required.)
I do not earn an income
Below USD 10,000
USD 10,000- USD 19,999
USD 20,000 – USD 44,999
USD 45,000 – USD 139,999
USD 140,000 – USD 149,999
USD 150,000 – USD 199,999
Above USD 200,000+
17.
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