Artificial Intelligence in Hospitality 2025

Welcome - Let's get your perspective

This survey is designed to provide you with insights on the current use, challenges, and opportunities with artificial intelligence (AI) in hospitality today. It will take approximately 10 minutes to complete. All responses will be completely confidential, and any question can be skipped.

In exchange for participating, you’ll receive an exclusive summary of aggregated findings, enabling you to compare your use and experiences with others in the industry and uncover actionable strategies for AI in your work and business in 2025. Let’s get started!

Question Title

* 1. Which best describes the type of company you work at?

Corporate: Brand

Corporate: Management Company

Corporate: Ownership/Investment Group

Corporate: Asset Management

Corporate: Vertically Integrated Brand (Owner/Operator)

Hotel Property: Franchise Owner/Operator

Hotel Property: Management (GM, Department Heads, etc.)

Hotel Property: Frontline Team (Front Desk, Housekeeping, F&B Staff, etc.)

Technology Provider

Other

Question Title

* 2. Do you struggle with the amount of work you have to do or the speed you have to work?

Yes

Sometimes

Question Title

* 3. Do you sometimes use generative AI tools such as ChatGPT, Claude, Google Gemini, or Microsoft Copilot for work?

Yes