CX - Common Types of User Research

Take our short knowledge check to find out how much you know about common types of user research.

Disclaimer: Responses and results are anonymous and may be used to improve the course offerings.

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* 1. True or False: You can only use one type of user research when conducting a study.

True

False

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* 2. What kind of feedback are you trying to gather when you conduct qualitative user research?

This type of feedback is given as a numeric value to describe a user's experience

This type of feedback reflects a users' perspectives and assumptions around your organization and its services

This type of feedback reflects a user's behavior, thoughts, and feelings

This type of feedback reflects the actions of a user as they interact with your service/product

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* 3. What kind of feedback are you trying to gather when you conduct quantitative user research?

This type of feedback is given as a numeric value to describe a user's experience

This type of feedback reflects a users' perspectives and assumptions around your organization and its services

This type of feedback reflects a user's behavior, thoughts, and feelings

This type of feedback reflects the actions of a user as they interact with your service/product

Question Title

* 4. What is the difference between attitudinal and behavioral user research?

Attitudinal focuses on a user's actions while behavioral focuses on a user's beliefs

Attitudinal focuses on a user's beliefs while behavioral focuses on a user's actions

Attitudinal focuses on a user’s attitude while behavioral focuses on a user’s reactions

Attitudinal focuses on a user’s desires while behavioral focuses on a user’s wants

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* 5. What is the difference between discovery and evaluative user research?

Discovery focuses on understanding the audience and their needs and wants while evaluative focuses on determining if your service is meeting your business goals and/or how you can improve upon it

Discovery user research focuses on finding your users while evaluative user research focuses on determining if they can use your service

Discovery user research focuses on understanding the needs and wants of you organization while evaluative user research focuses on determining if users are able to use your service

Discovery user research focuses on selecting the service and finding the participants to conduct research while evaluative user research focuses on determining if your service is meeting your users' needs and/or how you can improve upon it