MY Donor Journey Survey

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* 2. What type of device did you start your research on?

Other (please specify)

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* 3. What forum did you start your research on?

Other (please specify)

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* 4. How many charities did you research before making your final decision?

1-2

2-3

3-4

5 or more

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* 5. How many hours did you spend looking for your nonprofit?

0-1

2-3

3-4

4-5

6 or more

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* 6. Out of the following, what is of the utmost importance when choosing a nonprofit?

	Not Important at All	Somewhat Important	Considered	Important	Very Important
Financials (990)	Financials (990) Not Important at All	Financials (990) Somewhat Important	Financials (990) Considered	Financials (990) Important	Financials (990) Very Important
Website presence	Website presence Not Important at All	Website presence Somewhat Important	Website presence Considered	Website presence Important	Website presence Very Important
Visibility	Visibility Not Important at All	Visibility Somewhat Important	Visibility Considered	Visibility Important	Visibility Very Important
Social media presence	Social media presence Not Important at All	Social media presence Somewhat Important	Social media presence Considered	Social media presence Important	Social media presence Very Important
Program success	Program success Not Important at All	Program success Somewhat Important	Program success Considered	Program success Important	Program success Very Important
Credibility	Credibility Not Important at All	Credibility Somewhat Important	Credibility Considered	Credibility Important	Credibility Very Important
Mission clarity	Mission clarity Not Important at All	Mission clarity Somewhat Important	Mission clarity Considered	Mission clarity Important	Mission clarity Very Important
Wage fairness/equality	Wage fairness/equality Not Important at All	Wage fairness/equality Somewhat Important	Wage fairness/equality Considered	Wage fairness/equality Important	Wage fairness/equality Very Important
Diversity	Diversity Not Important at All	Diversity Somewhat Important	Diversity Considered	Diversity Important	Diversity Very Important
Ease of ability to make a donation	Ease of ability to make a donation Not Important at All	Ease of ability to make a donation Somewhat Important	Ease of ability to make a donation Considered	Ease of ability to make a donation Important	Ease of ability to make a donation Very Important
Clear understanding of where funds are going	Clear understanding of where funds are going Not Important at All	Clear understanding of where funds are going Somewhat Important	Clear understanding of where funds are going Considered	Clear understanding of where funds are going Important	Clear understanding of where funds are going Very Important

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* 7. Which of the following factors NEGATIVELY impacted your decision to donate to a specific organization?

	Not Important at All	Somewhat Important	Considered	Important	Very Important
Financials (990)	Financials (990) Not Important at All	Financials (990) Somewhat Important	Financials (990) Considered	Financials (990) Important	Financials (990) Very Important
Mission statement	Mission statement Not Important at All	Mission statement Somewhat Important	Mission statement Considered	Mission statement Important	Mission statement Very Important
Website presence	Website presence Not Important at All	Website presence Somewhat Important	Website presence Considered	Website presence Important	Website presence Very Important
Visibility	Visibility Not Important at All	Visibility Somewhat Important	Visibility Considered	Visibility Important	Visibility Very Important
Social media presence	Social media presence Not Important at All	Social media presence Somewhat Important	Social media presence Considered	Social media presence Important	Social media presence Very Important
Program success	Program success Not Important at All	Program success Somewhat Important	Program success Considered	Program success Important	Program success Very Important
Credibility	Credibility Not Important at All	Credibility Somewhat Important	Credibility Considered	Credibility Important	Credibility Very Important
Difficulty making a donation	Difficulty making a donation Not Important at All	Difficulty making a donation Somewhat Important	Difficulty making a donation Considered	Difficulty making a donation Important	Difficulty making a donation Very Important
Lack of clarity on the mission/programs	Lack of clarity on the mission/programs Not Important at All	Lack of clarity on the mission/programs Somewhat Important	Lack of clarity on the mission/programs Considered	Lack of clarity on the mission/programs Important	Lack of clarity on the mission/programs Very Important
Leadership pay/earnings	Leadership pay/earnings Not Important at All	Leadership pay/earnings Somewhat Important	Leadership pay/earnings Considered	Leadership pay/earnings Important	Leadership pay/earnings Very Important
Political statements/endorsements	Political statements/endorsements Not Important at All	Political statements/endorsements Somewhat Important	Political statements/endorsements Considered	Political statements/endorsements Important	Political statements/endorsements Very Important
Clear understanding of where funds are going	Clear understanding of where funds are going Not Important at All	Clear understanding of where funds are going Somewhat Important	Clear understanding of where funds are going Considered	Clear understanding of where funds are going Important	Clear understanding of where funds are going Very Important

Other (please specify)

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* 8. Rank the following charity types in from most likely to support to least likely to support.

Arts & Culture

Education

Health Care and Medical Relief

Mental Health and Substance Abuse

Disease Research and Advocacy

International Development & Relief

Environmental

Animal Rescue

Faith Based

Poverty Relief/Homelessness

Community-Based Organizations

After-School/Violence Prevention

Domestic Violence

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* 9. How much did you give?

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* 10. Was this a one-time gift or do you plan on making this a recurring gift?

Other (please specify)

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* 11. How did you give?

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* 12. Did you receive an acknowledgment for your donation?

Yes

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* 13. If you said yes, then what form of acknowledgment did you receive? (Check all that apply.)

Automated Email Response

Non-Automated Email Response

Form Letter Received in the Mail

Handwritten Letter or Card

Phone Call

Other (please specify)

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* 14. If you said no, does this deter you from donating to this nonprofit in the future?

Yes

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* 15. Do you have plans to further your involvement with this nonprofit?

Yes

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* 16. If you answered yes, how do you plan to be involved with this nonprofit?

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* 17. Did you use any nonprofit resources to help guide your decision? (Check all that apply.)

Charity Navigator

Guidestar

Give Well

BBB

Yelp

Did A Google Search

None, I did not know these resources existed

Other (please specify)

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* 1. Which nonprofit did you donate to for your donor journey?

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* 2. What type of device did you start your research on?

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* 3. What forum did you start your research on?

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* 4. How many charities did you research before making your final decision?

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* 5. How many hours did you spend looking for your nonprofit?

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* 6. Out of the following, what is of the utmost importance when choosing a nonprofit?

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* 7. Which of the following factors NEGATIVELY impacted your decision to donate to a specific organization?

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* 8. Rank the following charity types in from most likely to support to least likely to support.

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* 9. How much did you give?

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* 10. Was this a one-time gift or do you plan on making this a recurring gift?

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* 11. How did you give?

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* 12. Did you receive an acknowledgment for your donation?

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* 13. If you said yes, then what form of acknowledgment did you receive? (Check all that apply.)

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* 14. If you said no, does this deter you from donating to this nonprofit in the future?

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* 15. Do you have plans to further your involvement with this nonprofit?

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* 16. If you answered yes, how do you plan to be involved with this nonprofit?

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* 17. Did you use any nonprofit resources to help guide your decision? (Check all that apply.)