Marketing Matters for Small Farms

Farmers and ranchers are pros at keeping many balls in the air, and giving attention to many details at once. One important detail they must pay attention to is marketing!

Please take a few moments to help us understand what motivates you to purchase local food products...

Question Title

* 1. Which THREE attributes are most important to you, when choosing a food product?

Local

Fresh

Farm-raised

Nutritious

Unique, Novel

Ethically or Sustainably-grown

Organic

Question Title

* 2. What is the MOST important reason you buy locally-raised products?

I know I am supporting the livelihood of people who live here

Local farmers and ranchers are good stewards of the land

Working farms protect the rural character of the Methow Valley

Local food is fresher, healthier, or more delicious

I trust local farmers and ranchers, because I know them

Question Title

* 3. Which ONE descriptor best conveys that a fruit, vegetable, or grain product is healthy for you?

fresh

natural

organic

pesticide-free

heirloom

sustainable

regenerative

Other (please specify)

Question Title

* 4. Which ONE descriptor best conveys that a meat or dairy product is healthy for you?

fresh

natural

organic

pasture-raised or grass-fed

hormone/antibiotic-free

regenerative

rotational grazing

Other (please specify)

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* 5. Which ONE descriptor best conveys that a fruit, vegetable, or grain product is environmentally-friendly?

sustainable

organic

regenerative

small-scale

no-till

soil health

Other (please specify)

Question Title

* 6. Which ONE descriptor best conveys that a meat or dairy product is environmentally-friendly?

pasture-raised or grass-fed

organic

humane

regenerative

rotational grazing

Other (please specify)

Question Title

* 7. Lastly, have you learned about any new farms or ranches, through the printed Methow Grown Farm & Ranch Guide, or through www.methowgrown.org?

Yes