Demeter Farmer Marketing Committee Survey

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* 1. Please enter the following:

First Name

Last Name

Farm Name

Email Address

Preferred phone number for Farmer Marketing Roster

Do you prefer a text message over an email or call when possible?

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* 2. May we “officially” count you as a member of the Demeter Farmer Marketing Committee?

Yes

No

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* 3. Please rank, on a scale of 1 to 5….What you think are the most important activities for the Farmer Marketing Committee to conduct/accomplish: 1 = not important at all (i.e., we should not do this), 5 = exceptionally important (i.e., we must do this)

	1 = Not important at all (i.e., we should not do this)	2	3	4	5 = Exceptionally important (i.e., we must do this)
Development of core messaging	Development of core messaging 1 = Not important at all (i.e., we should not do this)	Development of core messaging 2	Development of core messaging 3	Development of core messaging 4	Development of core messaging 5 = Exceptionally important (i.e., we must do this)
Signage for farms and farm stands	Signage for farms and farm stands 1 = Not important at all (i.e., we should not do this)	Signage for farms and farm stands 2	Signage for farms and farm stands 3	Signage for farms and farm stands 4	Signage for farms and farm stands 5 = Exceptionally important (i.e., we must do this)
Create brochures, one-pagers, fact sheets	Create brochures, one-pagers, fact sheets 1 = Not important at all (i.e., we should not do this)	Create brochures, one-pagers, fact sheets 2	Create brochures, one-pagers, fact sheets 3	Create brochures, one-pagers, fact sheets 4	Create brochures, one-pagers, fact sheets 5 = Exceptionally important (i.e., we must do this)
Develop “generic” videos (ex: why BD is great) for YouTube and farm marketing	Develop “generic” videos (ex: why BD is great) for YouTube and farm marketing 1 = Not important at all (i.e., we should not do this)	Develop “generic” videos (ex: why BD is great) for YouTube and farm marketing 2	Develop “generic” videos (ex: why BD is great) for YouTube and farm marketing 3	Develop “generic” videos (ex: why BD is great) for YouTube and farm marketing 4	Develop “generic” videos (ex: why BD is great) for YouTube and farm marketing 5 = Exceptionally important (i.e., we must do this)
Develop educational webinars for consumers (ex: what is BD)	Develop educational webinars for consumers (ex: what is BD) 1 = Not important at all (i.e., we should not do this)	Develop educational webinars for consumers (ex: what is BD) 2	Develop educational webinars for consumers (ex: what is BD) 3	Develop educational webinars for consumers (ex: what is BD) 4	Develop educational webinars for consumers (ex: what is BD) 5 = Exceptionally important (i.e., we must do this)
Conduct coordinated media outreach	Conduct coordinated media outreach 1 = Not important at all (i.e., we should not do this)	Conduct coordinated media outreach 2	Conduct coordinated media outreach 3	Conduct coordinated media outreach 4	Conduct coordinated media outreach 5 = Exceptionally important (i.e., we must do this)
Develop collaborative social media programs	Develop collaborative social media programs 1 = Not important at all (i.e., we should not do this)	Develop collaborative social media programs 2	Develop collaborative social media programs 3	Develop collaborative social media programs 4	Develop collaborative social media programs 5 = Exceptionally important (i.e., we must do this)
Provide resources to improve direct marketing programs	Provide resources to improve direct marketing programs 1 = Not important at all (i.e., we should not do this)	Provide resources to improve direct marketing programs 2	Provide resources to improve direct marketing programs 3	Provide resources to improve direct marketing programs 4	Provide resources to improve direct marketing programs 5 = Exceptionally important (i.e., we must do this)
Identify key agricultural and/or consumer conferences and ensure BD is in the program	Identify key agricultural and/or consumer conferences and ensure BD is in the program 1 = Not important at all (i.e., we should not do this)	Identify key agricultural and/or consumer conferences and ensure BD is in the program 2	Identify key agricultural and/or consumer conferences and ensure BD is in the program 3	Identify key agricultural and/or consumer conferences and ensure BD is in the program 4	Identify key agricultural and/or consumer conferences and ensure BD is in the program 5 = Exceptionally important (i.e., we must do this)

Other (please specify)

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* 4. Which agricultural and/or consumer conferences do you think we should consider, if any?

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* 5. Please identify any additional collaborative activities that you think the Farmer Marketing Committee should consider.

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* 6. Please identify any additional collaborative activities that you think the Farmer Marketing Committee should avoid.

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* 7. Is there anything else that we should have included in this survey?