Content Craze: How Do You Reach Consumers? Question Title * 1. How do you gather content for your real estate website or blog? (Check all that apply.) I write my own content. I have staff who write my content. I link or share content from other real estate news sites and/or social media. I subscribe to a content curator service. Other (Please specify.) Question Title * 2. Which sources do you use to gather content for your real estate website or blog? (Check all that apply.) Real estate trade media National news media Local news media Industry data or research reports My MLS or association My broker or franchisor Other (Please specify.) Question Title * 3. Do you use a content curator to auto-post content to your real estate website or blog? Yes No Question Title * 4. If yes, which one(s)? Question Title * 5. In your experience as a real estate professional, which type of information is most valuable to your audience? Homebuying and selling tips National market data Local market news General homeownership information (e.g., home improvement) Mortgage rates Financial advice Non-real estate, general lifestyle information Other (Please specify.) Question Title * 6. On average, how often do you update content on your website or send content to your customer base? Every day Once a week Once a month I should update content/send content more often. Question Title * 7. If you do not update your website or send content to your customer base regularly, what is your primary reason for not doing so? I don't have the time. I don't have the content. I don't have access to update my website. I don't have the skills to update my website. My Web developer is not responsive. My Web developer charges me for each update. Other (Please specify.) Question Title * 8. Have you redesigned your website in the last two years? Yes No Question Title * 9. If you redesigned your website in the last two years, who did the redesign? I created my new website myself. My company/brand supplied my new website. I hired a U.S.-based company to create my new website. I hired an off-shore company to create my new website. If you hired a company, please specify which one below. Question Title * 10. On average, how often do you update your social media with real estate-related information? Many times a day Every day Once a week Once a month It's been a really long time. I don't use social media. Question Title * 11. Which social media do you find most valuable to your real estate business? Facebook Twitter Instagram Snapchat LinkedIn Pinterest Periscope I don't use social media for my business. Other (Please specify.) Done