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Whitey's Ice Cream Marketing Research Survey
1.
Why do you choose other ice cream brands or shops over ours? (select all that apply)
Location
Pricing
Freshness or made-to-order options
Loyalty to another brand
Specific products not availabe at Whitey's
Higher quality compared to other sources
Impulse purchase while out and about
2.
How would you prefer to hear about new products or promotions from Whitey's?
Social media
Email newsletter
In-store
Text messages
Podcast advertisements
3.
If Whitey's were to roll out a mobile app, how likely would you be to use it?
Definitely would
Probably would
Probably would not
Definitely would not
4.
Which of the following service features would appeal to you? (select all that apply)
Mobile app for ordering
Delivery service
Loyalty program
Ice cream catering for events
Mobile ice cream truck
Lactose-free products
5.
Where do you typically purchase ice cream?
Grocery store
Convenience store
Ice cream shop
Online
Fast food restaurant
6.
Have you ever ordered ice cream delivery?
Yes
No
7.
How important are health-conscious options (e.g., low calorie, sugar-free)
Very important
Somewhat important
Not so important
8.
Which product types would interest you the most? (Select all that apply)
Classic scoop
Ice cream bars
Milkshakes
Ice cream sandwiches
Other (please specify)
9.
What is your go-to ice cream location?
Dairy Queen
Scoops
Whitey's
McDonald's
Coldstone
Culver's
Grocery stores
Other (please specify)
10.
What is your zip code?