Foundational User Research | Cafe' 1784
UX Design Student Project
This survey is for a UX Design student project. Thank you for taking 2 minutes out of your day to respond to these 7 questions.
Use one word or short sentence to tell what factor(s) move you to become a loyal repeat satisfied customer to a business?
Use one word or short sentence to tell why you would be moved to recommend a business to others.
As a regular coffee drinker (i.e., daily or several purchases per week from a local cafe or national chain), use one word or short sentence to tell WHY you would be moved to participate in a coffee cafe's customer reward program. WHAT offers could they make to move you to participate, regularly?
How do you prefer to buy your coffee?
Using your phone on a mobile app
Old school visit business and walk in
I make my coffee at home-don't buy from businesses much
I don't drink coffee
If you are a regular coffee drinker, do you currently use a mobile app for purchases and to redeem reward offers?
Yes
No
To help quantify our responses, how do you gender identify?
Non-binary
Male
Female
Rather not say
To help quantify our responses, in what range is your age?
18-24
25-34
35-44
over 45