Foundational User Research | Cafe' 1784

UX Design Student Project

This survey is for a UX Design student project. Thank you for taking 2 minutes out of your day to respond to these 7 questions.

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* Use one word or short sentence to tell what factor(s) move you to become a loyal repeat satisfied customer to a business?

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* Use one word or short sentence to tell why you would be moved to recommend a business to others.

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* As a regular coffee drinker (i.e., daily or several purchases per week from a local cafe or national chain), use one word or short sentence to tell WHY you would be moved to participate in a coffee cafe's customer reward program. WHAT offers could they make to move you to participate, regularly?

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* How do you prefer to buy your coffee?

Using your phone on a mobile app

Old school visit business and walk in

I make my coffee at home-don't buy from businesses much

I don't drink coffee

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* If you are a regular coffee drinker, do you currently use a mobile app for purchases and to redeem reward offers?

Yes

No

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* To help quantify our responses, how do you gender identify?

Non-binary

Male

Female

Rather not say

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* To help quantify our responses, in what range is your age?

18-24

25-34

35-44

over 45