Marketing Strategies KL 2

This survey is designed to review how marketing executives in the technology industry are coping with the changes associated with COVID-19.  The survey includes questions about changes in marketing KPIs (Key Performance Indicators), budgets and results. By completing this survey, you are confirming that you work for a technology company and you have budget authority.  This survey contains 17 multiple choice questions and will take about five minutes to complete.

If you include your email at the end of the survey, we’ll be happy to send you the final report.

 Thank you!

 
1.I am a VP of Marketing, Director or CMO responsible for developing and running marketing programs and I have budget authority(Required.)
2.Have your annual marketing KPIs changed since March, 2020?(Required.)
3.Has your marketing budget changed since the pandemic hit?(Required.)
4.Did you increase your budget for any of the following programs since March, 2020 (above your original plan)? Check all that apply:(Required.)
5.Did you decrease your budget for any of the following programs since March, 2020 (above your original plan)? Check all that apply:(Required.)
6.With the budget changes you have made, are you (please check one):(Required.)
7.Do you think you’ll meet your KPIs for this year?(Required.)
8.If you achieve your KPIs, are you expecting a bonus?(Required.)
9.If you don't achieve your KPI's, is there a consequence?(Required.)
10.Will COVID-19 impact the way you budget and plan to achieve marketing KPIs in the future?(Required.)
11.If COVID-19 has impacted your spending perspective, what will you spend less on (check all that apply):(Required.)
12.If COVID-19 has impacted your spending perspective, what will you spend more on (check all that apply):(Required.)
13.Describe your company (check only one):(Required.)
14.Describe your revenue (check only one):(Required.)
15.Tell us where your Headquarters are located (check only one):(Required.)
16.Tell us which industry, within the Tech industry, best describes where your company fits (check only one):(Required.)
17.If you complete this survey, please provide your email and we will send you the report, once it is completed.(Required.)
Current Progress,
0 of 17 answered