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Thank you for agreeing to participate in the VCU School of Business study commissioned by the Virginia Department of Agriculture and Commercial Services (VDACS) to understand the usage of the VA Grown and VA Finest programs. 

This study will provide input for marketing improvements of the two programs.  

This anonymous survey should only take about 15 minutes or so. Your feedback and impressions are very important to this process. We will keep you posted on the results. 

If you have any questions or concerns about this survey, please contact the research team at:

chundasm@vcu.edu or kellyfs@vcu.edu

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* 1. What best characterizes your association with the VDACS programs?

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* 2. Which program are you a participant in?

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* 3. What are your responsibilities in your position?

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* 4. What would be a motivating factor to have you become a participant with VA Grown or VA Finest programs?

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* 5. Are you a vendor at a farmers' market?

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* 6. If your response to question 5 above is Yes, how often do you participate in farmers' markets?

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* 7. What are one or two words that come to mind when you hear VA Grown?

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* 8. What are one or two words that come to mind when you hear VA Finest? 

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* 9. What can the VDACS VA Grown or VA Finest program do to help you be more successful?

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* 10. I feel that VA Grown or VA Finest produces value for my business

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* 11. VA Grown or VA Finest does a great job handling the regulatory/compliance issues associated with my business

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* 12. I feel that VA Grown or VA Finest interacts with me in an efficient manner

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* 13. VA Grown or VA Finest  makes it easier for me to do business

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* 14. VA Grown or VA Finest  provides me with personalized service

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* 15. Would you please share a story about how VA Finest has significantly impacted your business or you personally?

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* 16. Would you please share a story about how VA GROWN has significantly impacted your business or you personally?

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* 17. The VA Finest program requires a certification process. Rate your experience of the VA Finest certification process?

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* 18. VDACS VA Grown or VA Finest always responds to my inquiries in a timely manner.

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* 19. How often do you interact with VDACS VA Grown and/or VA Finest for assistance? 

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* 20. When you have interacted with either the Virginia Finest or Virginia Grown programs, what kind of assistance were you seeking?

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* 21. Do you know whom to contact for inquiries relating to VA Grown or VA Finest programs?

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* 22. Would you be open to receiving information about VA Grown or VA Finest programs electronically?

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* 23. Would you like to be contacted by your local program manager?

*A program manager is a professional who provides assistance to agricultural producers, buyers, and industry representatives to enhance sales efforts, develop value-added ventures, and support new marketing initiatives.

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* 24. How would you rate yourself technologically?

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* 25. How often do you visit the VA Grown or VA Finest website?

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* 26. My primary way to access the VA Grown or VA Finest website is

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* 27. When you visit the VA Grown or VA Finest website what are you usually looking for?

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* 28. Rate your overall experience using the VA Grown or VA Finest website.

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* 29. What is the most useful feature of the VA Finest website?

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* 30. What is the most useful feature of the VA Grown website?

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* 31. Please identify new features you would like to see on the VA Finest or VA Grown website.

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* 32. Please identify aspects of the current VA Grown / VA Finest website that frustrate you the most.

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* 33. Do you follow VA Grown or VA Finest on Social Media? (Select all that apply)

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* 34. In your opinion, what are one or two words that describe VA Grown’s logo?

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* 35. Should VA Grown or VA Finest Social Media be separate from VDACS social media platforms?

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* 36. In your opinion, What are one or two words that describe VA Finest’s logo? 

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* 37. In your opinion, does the VA Grown logo represent the audience they serve? 

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* 38. In your opinion does the VA Finest logo represent the audience they serve?

0 of 38 answered
 

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