Workshop Details

Join the Community Foundation of Sarasota County and Tracy Vanderneck, MSM, CFRE of Phil-Com on Tuesday, February 4, as we host a workshop on improving fundraising success using donor segmentation and communication strategies. Take a deeper look at how you can use data in your donor management system to analyze your supporters' giving characteristics and determine growth opportunities in your fundraising strategy.

What You'll Learn:
  • Evaluate their organization’s current database of prospects and donors to determine where the strengths and opportunities lie
  • Identify what appropriate next asks might be for specific groups of donors/prospects, such as (but not limited to) monthly giving, increase gift over previous year, move to next level of giving society, or potential major gift asks
  • Identify the most relevant metrics to use to measure the success of various fundraising efforts, and how often such metrics should be reviewed

Who Should Attend:
  • Directors of Fundraising & Development
  • Chief Development Officers
  • Other Development Staff
  • Executive Directors, CEOs

Location: 2635 Fruitville Road, Sarasota, FL 34237
Hamme Conference Room - Community Foundation of Sarasota County
9:00 AM - 11:00 AM, February 4, 2025

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