Jobsite audience survey

Audience preferences and behavior

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* 1. How many Jobsite shows do you normally see in a season?

I try for at least one

2-3

4-5

All 6!

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* 2. Are you a Jobsite season pass holder?

Yes.

No, but I think I will pick one up for 2017-18.

Not interested in a season pass.

I used to be a season pass holder, but am not anymore.

I see most if not all the shows every year but prefer to buy tickets one at a time.

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* 3. If you are not a Jobsite season pass holder, what are the major barriers to picking one up?

Not interested in all of the shows.

The price is too high.

The time commitment is too intense.

NA - I already said that I AM a season pass holder. :)

Other (please specify)

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* 4. Are you aware of the benefits of being a season pass holder above and beyond the steep savings? You can learn more here: https://www.jobsitetheater.org/welcome-season-ticket-holders/

Well, I am now but I was not aware before

I was previously aware of the benefits

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* 5. What other theaters in the area do you usually attend 3 or more times a year?

Stageworks

Tampa Rep

freeFall

American Stage

Other (please list)

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* 6. Have you made a tax-deductible gift to Jobsite in the past year?

Yes

No, but I plan on it before the end of the year

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* 7. Did you know that not only are all contributions made to Jobsite fully tax-deductible to the extend provided by law, but that the first $30,000 in gifts this year are matched $1 for $1 thanks to a generous grant from the Gobioff Foundation?

I was not aware of any of this.

I was aware of all of this.

I was aware of the tax-deduction, but not the matching funds.

I was aware of the matching funds, but not the tax-deduction.

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* 8. Do you follow us on social media?

Facebook

Instagram

G+

Twitter

I do not do social media

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* 9. Do you typically go to our website to learn more about the individual plays (themes, plot, content, etc), the cast and crew, and to look through photos and video?

Yes

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* 10. What could we do a better job providing you with in advance on our website or through direct mail to better prepare you/help you make an informed decision about attending/enjoying one of our shows? Please try to be as specific as possible.

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* 11. Rank the following genres of shows based on your personal taste, 1 (most favorite) to 7 (least favorite).

Shakespeare

Musicals

Comedies

Dramas

Literary classics

Experimental plays

Plays by local authors

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* 12. What directly informs your decision-making process in seeing a play in the Tampa Bay area (select all that apply).

Creative Loafing review

Tampa Bay Times review

BroadwayWorld.com review

Theatre Tampa Bay recommendation

Online advertising (banner ads, social media)

Print advertising

Postcards mailed to your home

Referral from a friend

Name recognition of the play

Name recognition of the author

Who is in the cast

Who the director is

Who is in the design team

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* 13. Do you prefer a pre-recorded welcome/reminder speech, or a live person (provided it is kept brief)?

A pre-recorded speech.

A live speech (as long as it is kept short).

I honestly do not have a preference.

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* 14. On a scale of 1 (would not be interested) to 10 (would jump at the chance), how likely would you be to attend an informal event at no additional charge to learn more about the company and meet boardmembers, the cast, and our artistic leader before or after a performance?

Clear

i We adjusted the number you entered based on the slider’s scale.

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* 15. Producing Artistic Director David M. Jenkins would love to hear any additional feedback you might have about our work and what we could do to better serve you and make you feel more welcome and valued at our events.