2025 Outlook: Supply Chain Marketing Metrics Survey

1.What is your primary service?(Required.)

Other (please specify)

2.What is your title?(Required.)

3.How many years have you been marketing in your industry?(Required.)

4.How many years of marketing experience do you have?(Required.)

5.What is your annual marketing budget?(Required.)

6.What is the size of your marketing department?(Required.)

7.What state does your business reside in?(Required.)

8.What is your company size?(Required.)

9.Which of the following best describes your company's annual revenue?(Required.)

10.How would you describe your company's attitude towards adaptability and overall change?(Required.)

Traditionalist - Organizations with fixed structures and systems that avoid risk and change

Fence Sitter - Organizations that focus on proven solutions that support continuous improvement rather than radical innovation

Adventurer - Organizations whose openness to risk and change exceeds their readiness

Transformer - Organizations whose appetite for change is backed by commitment

11.Who does your company primarily market to?(Required.)

Carriers

Shippers

Brokers

Other (please specify)

13.What are your key objectives for 2025 (check all that apply)?(Required.)

Other (please specify)

15.How would you describe your company's overall strategy regarding new marketing technologies?(Required.)

Early Adopter - my company adopts new products or technology as soon as it becomes available.

Fast Follower - my company is quick to pick up new ideas from other companies.

Middle-of-the-pack - my company is in the majority when it comes to product or technology adoption.

Late Adopter - my company adopts new products or technology after most of our peers.

16.How has your marketing department's IT spending changed over the past 3-5 years?(Required.)

Increased significantly (more than 25%)

Increased moderately (10-25%)

Increased slightly (less than 10%)

Remained the same

Decreased slightly (less than 10%)

Decreased moderately (10-25%)

Decreased significantly (more than 25%)

19.Describe your current relationship with marketing agencies:(Required.)

20.What do you look for in an agency? Choose the most important attributes - up to three:(Required.)

Understands our business

Has a reputation as a thought leader in our space

Expertise in a particular geography

Understands our target customers

Expertise in a particular marketing approach

Specializes in serving our industry

Expertise in a particular audience type

Other (please specify)

21.Looking forward to the next two years, how do you expect to incorporate the use of marketing agencies?(Required.)

We plan to use marketing agencies much more than we do now

We plan to use marketing agencies about the same as we do now

We plan to use marketing agencies somewhat less

We plan to phase out marketing agencies altogether

Other (please specify)

22.How would you characterize your company's marketing and sales relationship?(Required.)

We act independently of one another.

Our relationship is defined - we have rules and definitions and meet to clarify mutual expectations.

We are aligned; we engage in joint planning and training.

We are fully integrated - we share systems, performance metrics, and rewards.

Other (please specify)

24.Which industry publications do you advertise in?

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