PeakMade Real Estate 2021 Customer Focus Groups Survey

Thank you for attending one of our Customer Focus Group sessions!

Complete the below survey and any action items in the email sent to you via customerexperience@peakcampus.com to receive your $50 digital gift card.

Question Title

* 1. For each of the following, how would you like us to communicate with you?

	Communication Methods
Specials Updates	Specials Updates Communication Methods menu
Renewal Offers	Renewal Offers Communication Methods menu
Pre-move in updates/reminders	Pre-move in updates/reminders Communication Methods menu
Notice of entry into unit (maintenance/inspections)	Notice of entry into unit (maintenance/inspections) Communication Methods menu
Package Notifications	Package Notifications Communication Methods menu
Service outages/updates	Service outages/updates Communication Methods menu

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* 2. Rank the below renewal special types based on what is most attractive to you.

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* 3. Are you concerned about attending in-person events at your apartment community?

Yes

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* 4. If attending an in-person event with food, how would you prefer the food served? Rank the below options.

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* 5. Do you consider a company's stance on DEI (Diversity Equity and Inclusion) topics before making a product purchase?

Yes

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* 6. Is the diversity of the onsite team at the apartment community you live at important to you?

Yes

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* 7. Does diversity on social media platforms influence your decision-making/buying process?

Yes

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* 8. Do you expect companies to use gender-inclusive language in customer service roles?

Yes

Spend some time reviewing the following website and then answer the questions below.

CLICK HERE TO REVIEW WEBSITE

Question Title

* 9. What type of device did you review the website with?

Computer

Phone

Tablet

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* 10. How would you rate the overall experience of the website?

Not Good At All

Amazing

Not Good At All

Amazing

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* 11. On a scale of 1-5, how easy was it to navigate the website to find the information you want/need?

Extremely Difficult

Extremely Easy

Extremely Difficult

Extremely Easy

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* 12. Based on the website, would you want to live at this property?

Yes

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* 13. If yes, what about. the website made you want to live at this community?

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* 14. On a scale of 1-5, how do you find communicating with the property via the website?

Extremely Difficult

Extremely Easy

Extremely Difficult

Extremely Easy

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* 15. If difficult, what would make it easier for you to communicate with the onsite team?

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* 16. Is there anything you would like to see in order to make the website experience better?

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* 17. Which of the following virtual tour options do you prefer?

Virtual Tour Option 1

Virtual Tour Option 2

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* 18. Why did you select the Virtual Tour option that you did?

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* 19. Which of the following merch options is your favorite?

Fanny Pack

T-Shirt

Drinkware

Pen

Tote Bag

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Instagram Grids

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* 20. Which of the above Instagram grids do you like best?

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Instagram Stories

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* 21. Rank the Instagram stories above from most interesting (1) to least interesting (4)

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Insider Club

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* 22. Which Insider Club graphic/flyer above is most likely to motivate to you learn more or renew?

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New Lease

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* 23. Which of the graphics/flyers above is most likely to motivate to you learn more, tour, or sign a lease?

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Renewal

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* 24. Which of the graphics/flyers above is most likely to motivate to you learn more or renew?

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Email

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* 25. Which of the email graphics above would you be more likely to read to learn more?

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* 26. If money were owed to you upon moving out of your apartment community, rate the following options for how you would like to receive your refund.

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* 27. If Direct Deposit for refunds were available, you would have to share your bank information via an encrypted Resident Portal. Would that affect your decision to receive a refund via direct deposit?

Yes

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* 28. Upload one of the following:

Screenshot of Your Instagram with Your Favorite Selfie or Pic of Yourself

If no Instagram, Favorite Picture of Yourself

PDF, DOC, DOCX, PNG, JPG, JPEG, GIF file types only.

Choose File

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* 29. Provide us with your contact information.

Name (First & Last) *

Email Address *

Phone Number

Thank you so much for your participation in PeakMade Real Estate's 2021 Customer Focus Groups! Your feedback and input are extremely valuable.

Don't forget to send your short 60-90 second video to customerexperience@peakcampus.com as your last action item prior to receiving your $50 digital gift card!

NOTES:
- The email you provide will be the email we send your digital $50 gift card to.
- Gift card will be sent electronically the Friday following your Focus Group session attendance, survey completion, and emailed 60-90 second video.
- Peak Campus team will confirm the completion of items prior to releasing gift card.
- Email customerexperience@peakcampus.com with any questions.

PeakMade Real Estate 2021 Customer Focus Groups Survey

Question Title

* 1. For each of the following, how would you like us to communicate with you?

Question Title

* 2. Rank the below renewal special types based on what is most attractive to you.

Question Title

* 3. Are you concerned about attending in-person events at your apartment community?

Question Title

* 4. If attending an in-person event with food, how would you prefer the food served? Rank the below options.

Question Title

* 5. Do you consider a company's stance on DEI (Diversity Equity and Inclusion) topics before making a product purchase?

Question Title

* 6. Is the diversity of the onsite team at the apartment community you live at important to you?

Question Title

* 7. Does diversity on social media platforms influence your decision-making/buying process?

Question Title

* 8. Do you expect companies to use gender-inclusive language in customer service roles?

Question Title

* 9. What type of device did you review the website with?

Question Title

* 10. How would you rate the overall experience of the website?

Question Title

* 11. On a scale of 1-5, how easy was it to navigate the website to find the information you want/need?

Question Title

* 12. Based on the website, would you want to live at this property?

Question Title

* 13. If yes, what about. the website made you want to live at this community?

Question Title

* 14. On a scale of 1-5, how do you find communicating with the property via the website?

Question Title

* 15. If difficult, what would make it easier for you to communicate with the onsite team?

Question Title

* 16. Is there anything you would like to see in order to make the website experience better?

Question Title

* 17. Which of the following virtual tour options do you prefer?

Question Title

* 18. Why did you select the Virtual Tour option that you did?

Question Title

* 19. Which of the following merch options is your favorite?

Question Title

Instagram Grids

Question Title

* 20. Which of the above Instagram grids do you like best?

Question Title

Instagram Stories

Question Title

* 21. Rank the Instagram stories above from most interesting (1) to least interesting (4)

Question Title

Insider Club

Question Title

* 22. Which Insider Club graphic/flyer above is most likely to motivate to you learn more or renew?

Question Title

New Lease

Question Title

* 23. Which of the graphics/flyers above is most likely to motivate to you learn more, tour, or sign a lease?

Question Title

Renewal

Question Title

* 24. Which of the graphics/flyers above is most likely to motivate to you learn more or renew?

Question Title

Email

Question Title

* 25. Which of the email graphics above would you be more likely to read to learn more?

Question Title

* 26. If money were owed to you upon moving out of your apartment community, rate the following options for how you would like to receive your refund.

Question Title

* 27. If Direct Deposit for refunds were available, you would have to share your bank information via an encrypted Resident Portal. Would that affect your decision to receive a refund via direct deposit?

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* 28. Upload one of the following: Screenshot of Your Instagram with Your Favorite Selfie or Pic of Yourself If no Instagram, Favorite Picture of Yourself

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* 29. Provide us with your contact information.

* 28. Upload one of the following:

Screenshot of Your Instagram with Your Favorite Selfie or Pic of Yourself

If no Instagram, Favorite Picture of Yourself