Cofresh Survey 2015

Take part in our survey and win a year's supply of Cofresh Snacks

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* 1. Do you buy Cofresh products?

More than once a week

About once a week

About once a month

A few times a year

Never

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* 2. Where do you buy most of your...?

	World Foods Fixture (with all of the Asian foods)	supermarket main fixture	independent grocer	convenience multiple	I don't buy
Asian snack foods e.g. Cofresh grills, Bombay Mix	Asian snack foods e.g. Cofresh grills, Bombay Mix World Foods Fixture (with all of the Asian foods)	Asian snack foods e.g. Cofresh grills, Bombay Mix supermarket main fixture	Asian snack foods e.g. Cofresh grills, Bombay Mix independent grocer	Asian snack foods e.g. Cofresh grills, Bombay Mix convenience multiple	Asian snack foods e.g. Cofresh grills, Bombay Mix I don't buy
Rice	Rice World Foods Fixture (with all of the Asian foods)	Rice supermarket main fixture	Rice independent grocer	Rice convenience multiple	Rice I don't buy
Tinned Vegetables, e.g. Chickpeas, kidney beans	Tinned Vegetables, e.g. Chickpeas, kidney beans World Foods Fixture (with all of the Asian foods)	Tinned Vegetables, e.g. Chickpeas, kidney beans supermarket main fixture	Tinned Vegetables, e.g. Chickpeas, kidney beans independent grocer	Tinned Vegetables, e.g. Chickpeas, kidney beans convenience multiple	Tinned Vegetables, e.g. Chickpeas, kidney beans I don't buy
Coconut Products (e.g. Coconut milk)	Coconut Products (e.g. Coconut milk) World Foods Fixture (with all of the Asian foods)	Coconut Products (e.g. Coconut milk) supermarket main fixture	Coconut Products (e.g. Coconut milk) independent grocer	Coconut Products (e.g. Coconut milk) convenience multiple	Coconut Products (e.g. Coconut milk) I don't buy
Cooking Oil/Ghee	Cooking Oil/Ghee World Foods Fixture (with all of the Asian foods)	Cooking Oil/Ghee supermarket main fixture	Cooking Oil/Ghee independent grocer	Cooking Oil/Ghee convenience multiple	Cooking Oil/Ghee I don't buy
Asian pickles and condiments, e.g. Mango chutney, chilli sauce	Asian pickles and condiments, e.g. Mango chutney, chilli sauce World Foods Fixture (with all of the Asian foods)	Asian pickles and condiments, e.g. Mango chutney, chilli sauce supermarket main fixture	Asian pickles and condiments, e.g. Mango chutney, chilli sauce independent grocer	Asian pickles and condiments, e.g. Mango chutney, chilli sauce convenience multiple	Asian pickles and condiments, e.g. Mango chutney, chilli sauce I don't buy
Asian bakery products e.g. Chapattis, Naan breads	Asian bakery products e.g. Chapattis, Naan breads World Foods Fixture (with all of the Asian foods)	Asian bakery products e.g. Chapattis, Naan breads supermarket main fixture	Asian bakery products e.g. Chapattis, Naan breads independent grocer	Asian bakery products e.g. Chapattis, Naan breads convenience multiple	Asian bakery products e.g. Chapattis, Naan breads I don't buy
Asian confectionery products	Asian confectionery products World Foods Fixture (with all of the Asian foods)	Asian confectionery products supermarket main fixture	Asian confectionery products independent grocer	Asian confectionery products convenience multiple	Asian confectionery products I don't buy
Asian drinks	Asian drinks World Foods Fixture (with all of the Asian foods)	Asian drinks supermarket main fixture	Asian drinks independent grocer	Asian drinks convenience multiple	Asian drinks I don't buy
Herbs and spices	Herbs and spices World Foods Fixture (with all of the Asian foods)	Herbs and spices supermarket main fixture	Herbs and spices independent grocer	Herbs and spices convenience multiple	Herbs and spices I don't buy
Meat	Meat World Foods Fixture (with all of the Asian foods)	Meat supermarket main fixture	Meat independent grocer	Meat convenience multiple	Meat I don't buy
Fresh Fruit and vegetables	Fresh Fruit and vegetables World Foods Fixture (with all of the Asian foods)	Fresh Fruit and vegetables supermarket main fixture	Fresh Fruit and vegetables independent grocer	Fresh Fruit and vegetables convenience multiple	Fresh Fruit and vegetables I don't buy
Big weekly/monthly shop	Big weekly/monthly shop World Foods Fixture (with all of the Asian foods)	Big weekly/monthly shop supermarket main fixture	Big weekly/monthly shop independent grocer	Big weekly/monthly shop convenience multiple	Big weekly/monthly shop I don't buy

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* 3. Which supermarket do you shop in?

	Tesco	Asda	Morrisons	Sainsburys	Aldi Lidl	Waitrose	Independent Grocer
The most frequently	The most frequently Tesco	The most frequently Asda	The most frequently Morrisons	The most frequently Sainsburys	The most frequently Aldi Lidl	The most frequently Waitrose	The most frequently Independent Grocer
Second most frequently	Second most frequently Tesco	Second most frequently Asda	Second most frequently Morrisons	Second most frequently Sainsburys	Second most frequently Aldi Lidl	Second most frequently Waitrose	Second most frequently Independent Grocer
Never	Never Tesco	Never Asda	Never Morrisons	Never Sainsburys	Never Aldi Lidl	Never Waitrose	Never Independent Grocer

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* 4. Other than your answers in Q3, which other supermarkets do you shop in sometimes?

Tesco

Asda

Morrisons

Sainsburys

Aldi Lidl

Waitrose

Independent Grocer

Other (please specify)

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* 5. What is important to you when deciding where to do your main shop?

	Extremely important	Very important	Moderately important	Not very important	Not important at all
Price	Price Extremely important	Price Very important	Price Moderately important	Price Not very important	Price Not important at all
Quality	Quality Extremely important	Quality Very important	Quality Moderately important	Quality Not very important	Quality Not important at all
Close to home	Close to home Extremely important	Close to home Very important	Close to home Moderately important	Close to home Not very important	Close to home Not important at all
Range of Products offered	Range of Products offered Extremely important	Range of Products offered Very important	Range of Products offered Moderately important	Range of Products offered Not very important	Range of Products offered Not important at all
Promotions	Promotions Extremely important	Promotions Very important	Promotions Moderately important	Promotions Not very important	Promotions Not important at all
Trusted Retailer	Trusted Retailer Extremely important	Trusted Retailer Very important	Trusted Retailer Moderately important	Trusted Retailer Not very important	Trusted Retailer Not important at all
Other (please state below)	Other (please state below) Extremely important	Other (please state below) Very important	Other (please state below) Moderately important	Other (please state below) Not very important	Other (please state below) Not important at all

Other (please specify - max 100 characters)

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* 6. How do you decide which products to buy from the World Foods fixture in the supermarket?

	Extremely important	Very important	Moderately important	Not very important	Not important at all
Brand I trust	Brand I trust Extremely important	Brand I trust Very important	Brand I trust Moderately important	Brand I trust Not very important	Brand I trust Not important at all
Price	Price Extremely important	Price Very important	Price Moderately important	Price Not very important	Price Not important at all
Special offers	Special offers Extremely important	Special offers Very important	Special offers Moderately important	Special offers Not very important	Special offers Not important at all
Product quality	Product quality Extremely important	Product quality Very important	Product quality Moderately important	Product quality Not very important	Product quality Not important at all
Right Size pack for my family/household	Right Size pack for my family/household Extremely important	Right Size pack for my family/household Very important	Right Size pack for my family/household Moderately important	Right Size pack for my family/household Not very important	Right Size pack for my family/household Not important at all
New products	New products Extremely important	New products Very important	New products Moderately important	New products Not very important	New products Not important at all
Convenience	Convenience Extremely important	Convenience Very important	Convenience Moderately important	Convenience Not very important	Convenience Not important at all
Health factors	Health factors Extremely important	Health factors Very important	Health factors Moderately important	Health factors Not very important	Health factors Not important at all
Other (please state below)	Other (please state below) Extremely important	Other (please state below) Very important	Other (please state below) Moderately important	Other (please state below) Not very important	Other (please state below) Not important at all

Other (please specify - max 100 characters)

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* 7. What World Food items would you like to buy from the supermarket World Foods fixture, that are not currently stocked?

Choice 1

Choice 2

Choice 3

Choice 4

Choice 5

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* 8. Do you buy own label products from the supermarket World Foods fixture?

Yes

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* 9. Would you like to see more own label World Foods products?

Yes

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* 10. Which type of product offers appeal to you? (1 - least appealing, 5 - most appealing)

	1	2	3	4	5
Buy 1 get 1 free	Buy 1 get 1 free 1	Buy 1 get 1 free 2	Buy 1 get 1 free 3	Buy 1 get 1 free 4	Buy 1 get 1 free 5
Half price	Half price 1	Half price 2	Half price 3	Half price 4	Half price 5
Price reduction	Price reduction 1	Price reduction 2	Price reduction 3	Price reduction 4	Price reduction 5
Win a prize	Win a prize 1	Win a prize 2	Win a prize 3	Win a prize 4	Win a prize 5

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* 11. Would you like to see more World Foods products in multiple convenience stores?

Yes

No preference

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* 12. Would you be more likely to visit multiple convenience stores if they stocked more World Foods products?

Yes

ABOUT YOU

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* 13. Are you male or female?

Male

Female

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* 14. What is your age?

17 or younger

18-20

21-29

30-39

40-49

50-59

60 or older

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* 15. Which of the following categories best describes your employment status?

Employed, working full-time

Employed, working part-time

Not employed, looking for work

Not employed, NOT looking for work

Retired

Disabled, not able to work

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* 16. Which race/ethnicity best describes you? (Please choose only one.)

American Indian or Alaskan Native

Asian / Pacific Islander

Black or African American

Hispanic American

White / Caucasian

Multiple ethnicity / Other (please specify)

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* 17. How many people currently live in your household?

3-5

6 or more

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* 18. What is your approximate annual household income?

£0-£24,999

£25,000-£49,999

£50,000-£74,999

£75,000-£99,999

£100,000-£124,999

£125,000-£149,999

£150,000-£174,999

£175,000-£199,999

£200,000 and up

PLEASE GIVE THE FOLLOWING DETAILS SO WE CAN CONTACT YOU IF YOU ARE THE LUCKY WINNER

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* 19. What is your name?

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* 20. At what email address would you like to be contacted?

Thank you for taking part in our survey - you’ll be helping us make sure Cofresh snacks are stocked where you shop. Please click the SUBMIT button below.