Message & Claims Testing
Measure the effectiveness of marketing messaging with automated analysis of slogans, taglines, value propositions, and more.
Leading brands use SurveyMonkey for market research
Launch new campaigns and content with confidence
Message testing provides an invaluable preview into what audiences think—before you launch a concept that doesn’t resonate or invest in an idea that won’t make a positive impact on KPIs. Get stakeholder buy-in faster with data that proves your messaging will strengthen your brand perception, engage audiences, and drive purchase behavior.
Learn more about concept testing and message testing best practices.
Identify the key drivers that influence customer preferences
Get AI-generated insights without having to sift through complex data. Highlight the most common words and phrases from open-ended questions with Word Cloud. And automatically identify trends within key segments, such as how one group responds differently than your target market.
Save analysis time and quickly find the insights in your data
Our AI-powered technology uses machine learning to identify the attributes that stand out and give you an at-a-glance view of the groups that responded well to your messages. See which messages won in each age bracket, income bracket, geographic location, or any other criteria you choose.
Forget manual sorting or filtering in spreadsheets. Get insights quickly in an easily-shareable format: PowerPoint presentation, CSV, XLS, SPSS, and more.
Get high-quality, global data
We incorporate industry-proven survey methodology with our global SurveyMonkey Audience panel, so you can customize your research and target the exact audience you need. From consumers to professionals, tap into trusted insights from 335M+ people in 130+ countries.
After your survey launches, we automatically clean your data and remove outlier responses so you get only the most reliable insights.
Want to survey your customers? Use web links to send your survey via email, social, and more.
How does our Message & Claims Testing solution work?
Setting up your survey is easy
Decide on what you’d like to test and what kind of target audience you’d like to take your survey. Our Message & Claims testing market research solution is expert-built with pre-written questions, but you can easily customize your survey.
Trusted methodology, easy to use
Whether you’re a seasoned market researcher or just starting your insights journey, our intuitive platform makes it easy to leverage industry-leading methodology.
Surface insights fast
Save time on manual analysis and get meaningful, AI-powered insights in as little as an hour. Quickly share your findings in a custom report to wow stakeholders and inspire the right next move.
“Leveraging market research insights has been immensely helpful in guiding our team to making decisions faster. It also continues to offer value over time as teams refer back to the results and look at them in different ways to glean new insights.”
Caitlin Roberts, Senior Product Marketing Manager, Kajabi
Discover our market research solutions
Ad Testing
Test your advertising campaigns before you launch.
Video Testing
Find out if your videos resonate with your target audience.
Name Testing
Test out names for your brand, product, or service.
Logo Design Testing
Uncover the optimal logo design for your brand or products.