MaxDiff Analysis
Uncover which product features, marketing messages, and employee benefits are most important.
Drive better product, marketing, and HR decisions
Prioritize the right product features
Build new products and enhance existing ones by learning what features your customers actually want.
Discover which marketing messages resonate
Pinpoint the ad messaging and packaging that customers prefer before you launch your next campaign.
Learn what benefits employees want
Get actionable insights on what employees really value when it comes to benefits, perks, and total rewards.
Easily conduct MaxDiff analysis
With our intuitive platform, backed by expert survey methodology, anyone can perform MaxDiff studies—even if you’re not an expert.
Reduce survey respondent fatigue
MaxDiff survey questions are short and easy to answer, creating a low-effort respondent experience that can yield powerful results.
Get high-quality, global data
We incorporate industry-proven survey methodology with our global SurveyMonkey Audience panel, so you can customize your research and target the exact audience you need. From consumers to professionals, tap into trusted insights from 335M+ people in 130+ countries.
After your survey launches, we automatically clean your data and remove poor-quality responses so you get only the most reliable insights.
Want to survey your customers? Use web links to send your survey via email, social, and more.
How does our MaxDiff analysis solution work?
Setting up your survey is easy
Decide on what you’d like to test and what kind of target audience you’d like to take your survey. Our MaxDiff Analysis market research solution is expert-built with pre-written questions, but you can easily customize your survey.
Trusted methodology, easy to use
Whether you’re a seasoned market researcher or just starting your insights journey, our intuitive platform makes it easy to leverage industry-leading methodology.
Surface insights fast
Save time on manual analysis and get meaningful, AI-powered insights in as little as an hour. Quickly share your findings in a custom report to wow stakeholders and inspire the right next move.
Discover our market research solutions
Usage & Attitudes
Learn about consumer preferences, habits, and purchase behaviors.
Price Optimization (Van Westendorp)
Find the optimal price point for your product or service.
Name Testing
Test out names for your brand, product, or service.
Concept Testing
Test product ideas and compare against industry benchmarks.