Logo Design Testing
Measure the impact of logos, emblems, lettermarks, wordmarks, and pictorials and uncover the best design for your brand.
Leading brands use SurveyMonkey for market research
Create a logo that resonates and drives your brand forward
The right logo sets the tone for your brand and can help improve recognition. Whether you’re just starting out or ready to undertake a full rebrand, doing logo testing is essential. By testing different design and treatment options, you’ll know which logo resonates best with your target audience and have the data to get stakeholder buy-in faster.
Identify the key drivers that influence customer preferences
Get AI-generated insights without having to sift through complex data. Highlight the most common words and phrases from open-ended questions with Word Cloud. And automatically identify trends within key segments, such as how one group responds differently than your target market.
Save analysis time and quickly find the insights in your data
Our AI-powered technology uses machine learning to identify the attributes that stand out and give you an at-a-glance view of the groups that responded well to your concepts. See which concepts won in each age bracket, income bracket, geographic location, or any other criteria you choose.
Forget manual sorting or filtering in spreadsheets. Get insights quickly in an easily-shareable format: PowerPoint presentation, CSV, XLS, SPSS, and more.
Get high-quality, global data
We incorporate industry-proven survey methodology with our global SurveyMonkey Audience panel, so you can customize your research and target the exact audience you need. From consumers to professionals, tap into trusted insights from 335M+ people in 130+ countries.
After your survey launches, we automatically clean your data and remove poor-quality responses so you get only the most reliable insights.
Want to survey your customers? Use web links to send your survey via email, social, and more.
How does our Logo Design Testing solution work?
Setting up your survey is easy
Choose which designs you’d like to test and what kind of target audience you’d like to take your survey. Our Logo Design Testing solution is expert-built with pre-written questions, but you can easily customize your survey.
Trusted methodology, easy to use
Whether you’re a seasoned market researcher or just starting your insights journey, our intuitive platform makes it easy to leverage industry-leading methodology.
Surface insights fast
Save time on manual analysis and get meaningful, AI-powered insights in as little as an hour. Quickly share your findings in a custom report to wow stakeholders and inspire the right next move.
Discover our market research solutions
Idea Screening
Test early-stage product or creative ideas with your target audience.
Name Testing
Test out different names for your brand, product, or service.
Concept Testing
Test product ideas and compare against industry benchmarks.
Package Testing
Get feedback from your target audience on packaging designs.