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Measure the impact of logos, emblems, lettermarks, wordmarks, and pictorials and uncover the best design for your brand.

Two people talking, next to screenshot of a logo testing scorecard that shows survey results for two different logos

Leading brands use SurveyMonkey for market research

Customer logo for Tweezerman in black
Customer logo for Kajabi in black
Customer logo for JUST in black
Customer logo for Golden State Warriors in black
Customer logo for LionTree in black
Man working on laptop, next to survey question asking which logo is more memorable

The right logo sets the tone for your brand and can help improve recognition. Whether you’re just starting out or ready to undertake a full rebrand, doing logo testing is essential. By testing different design and treatment options, you’ll know which logo resonates best with your target audience and have the data to get stakeholder buy-in faster.

Get AI-generated insights without having to sift through complex data. Highlight the most common words and phrases from open-ended questions with Word Cloud. And automatically identify trends within key segments, such as how one group responds differently than your target market.

Chart showing key drivers to purchase intent, with dots signifying qualities like attractive, believable, and expensive
Spreadsheet table showing survey question results broken down by demographic, next to insight saying that logo B scored well with males ages 30-60

Our AI-powered technology uses machine learning to identify the attributes that stand out and give you an at-a-glance view of the groups that responded well to your concepts. See which concepts won in each age bracket, income bracket, geographic location, or any other criteria you choose.

Forget manual sorting or filtering in spreadsheets. Get insights quickly in an easily-shareable format: PowerPoint presentation, CSV, XLS, SPSS, and more.

We incorporate industry-proven survey methodology with our global SurveyMonkey Audience panel, so you can customize your research and target the exact audience you need. From consumers to professionals, tap into trusted insights from 335M+ people in 130+ countries.

After your survey launches, we automatically clean your data and remove poor-quality responses so you get only the most reliable insights.

Want to survey your customers? Use web links to send your survey via email, social, and more.

Screenshot of Audience Panel demographic selection, surrounded by images of various people

Choose which designs you’d like to test and what kind of target audience you’d like to take your survey. Our Logo Design Testing solution is expert-built with pre-written questions, but you can easily customize your survey.

Whether you’re a seasoned market researcher or just starting your insights journey, our intuitive platform makes it easy to leverage industry-leading methodology.

Save time on manual analysis and get meaningful, AI-powered insights in as little as an hour. Quickly share your findings in a custom report to wow stakeholders and inspire the right next move.

Screenshot of SurveyMonkey idea screening solution

Test early-stage product or creative ideas with your target audience.

Screenshot of SurveyMonkey name testing solution

Test out different names for your brand, product, or service.

Screenshot of SurveyMonkey concept testing solution

Test product ideas and compare against industry benchmarks.

Screenshot of package testing scorecard example

Get feedback from your target audience on packaging designs.