Idea Screening
Quickly prioritize and validate which products, messages, ad creative, and more will succeed with your target audience.
Leading brands use SurveyMonkey for market research
Test your early-stage ideas in minutes
When you’re bursting with ideas, an idea screening process will tell you which ones are worth exploring. Screening ideas early saves you time and resources by helping you avoid concepts that won’t perform well in your market.
Simply upload your ideas in text or image format using our guided setup. Take the guesswork out of research design with the industry-proven sequential monadic methodology, built right into our solution.
Identify the key drivers that influence customer preferences
Get AI-generated insights without having to sift through complex data. Save time on data analysis by using automation and AI to identify where ideas scored well, or poorly, and uncover insights you may have missed. Highlight the most common words and phrases from open-ended questions with Word Cloud. And automatically identify trends within key segments, such as how one group responds differently than your target market.
Save analysis time and quickly find the insights in your data
Our AI-powered technology uses machine learning to identify the attributes that stand out and give you an at-a-glance view of the groups that responded well to your concepts. See which concepts won in each age bracket, income bracket, geographic location, or any other criteria you choose.
Forget manual sorting or filtering in spreadsheets. Get insights quickly in an easily-shareable format: PowerPoint presentation, CSV, XLS, SPSS, and more.
Get high-quality, global data
We incorporate industry-proven survey methodology with our global SurveyMonkey Audience panel, so you can customize your research and target the exact audience you need. From consumers to professionals, tap into trusted insights from 335M+ people in 130+ countries.
After your survey launches, we automatically clean your data and remove outlier responses so you get only the most reliable insights.
Want to survey your customers? Use web links to send your survey via email, social, and more.
How does our Idea Screening solution work?
Setting up your survey is easy
Decide on what you’d like to test and what kind of target audience you’d like to take your survey. Our Idea Screening solution is expert-built with pre-written questions, but you can easily customize your survey.
Trusted methodology, easy to use
Whether you’re a seasoned market researcher or just starting your insights journey, our intuitive platform makes it easy to leverage industry-leading methodology.
Surface insights fast
Save time on manual analysis and get meaningful, AI-powered insights in as little as an hour. Quickly share your findings in a custom report to wow stakeholders and inspire the right next move.
“SurveyMonkey allows us to take the emotion out of a decision. Instead of just saying, ‘We don't think it would work in our market,’ we can now say ‘Here's why this would not work in our market, and here's the data behind it.’”
Casey Singh, Senior Marketing Manager of Innovation and Consumer Insights, Sakura
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