Momentive Announces SurveyMonkey Price Optimization Solution, Empowering Users to Find Optimal Prices for Products
The new solution democratizes access to pricing decision-making by putting the power of audience sentiment in the hands of all users, not just market research experts
SAN MATEO, Calif. — November 9, 2022 — Momentive (Nasdaq: MNTV), the maker of SurveyMonkey and GetFeedback, today announced the launch of its new Price Optimization solution for SurveyMonkey. Using the popular Van Westendorp Price Sensitivity Meter, the new solution is a quick, easy, and reliable way for product managers, marketers, insights professionals, pricing managers, and other business professionals to determine the optimal price point of a product in hours, not weeks.
In times of economic uncertainty, knowing what an audience is willing to pay for a product is critical to maximizing both profitability and customer satisfaction. With many companies focused on cost-cutting, investing in expensive, slow, third-party research agencies is often not a priority, yet many low-end survey tools lack the expert methodology and targeting capabilities required for this work. SurveyMonkey Price Optimization fills that gap as a robust, yet accessible, solution that features in-product guidance for both the survey creation and analysis stage and delivers real-time results.
Key features of the Price Optimization solution include:
“Determining how to price products is often what makes or breaks a company’s success, yet many small-to-medium companies struggle with this being a costly and difficult process,” said Samuel Bakouch, senior vice president of product management at Momentive. “We recognize how critical this is to any business, which is why our Price Optimization solution is designed to be affordable, easy-to-use, and fast. Our goal is to democratize decision-making, and this solution puts the insights that matter into the hands of product managers, product marketers, founders, and more to set the price for new product launches, adjust the price of existing products, and prioritize new features based on audience feedback.”
Customers like the AI career development platform Savviest, Inc. already benefit from the Price Optimization solution.
“We were hoping to find the ideal price point for our lowest B2C SaaS subscription tier,” said Devin Owen, CEO at Savviest, Inc. “We not only validated a range for pricing our subscription, but discovered new customer segments with higher willingness to pay.”
About Momentive
Momentive (NASDAQ: MNTV), maker of SurveyMonkey, collects and analyzes human sentiment at scale. Momentive products, including SurveyMonkey, GetFeedback, and Momentive brand and market insights solutions, equip decision-makers at 345,000 organizations worldwide with the insights they need to make decisions with speed and confidence. Millions of users rely on Momentive to fuel market insights, brand insights, employee experience, customer experience, and product experience. Ultimately, the company’s vision is to broaden the world’s perspective to shape the future of business. Learn more at momentive.ai.
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